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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Click to edit Master title styleClick to edit Master title style
Going
Beyond
LinkedIn
How Smart Recruiters Find Today’s Candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Get In Touch
Mike Walsh
Sr. Product Marketing Manager
Mike.Walsh@Glassdoor.com
@MikeNWalsh
Matt Charney
Managing Editor, RecruitingBlogs.com
matt@recruitingblogs.com
@MattCharney
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
 What LinkedIn Delivers
 What Today’s Candidates Care About
 Influencing the Candidate
 5 Strategies for Recruiting Beyond LinkedIn
– Get Creative With Search
– Target More Effectively
– Find Next Generation Talent
– Use Your Resources and Optimize
– Get Social
 Questions?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Why Do People
Use LinkedIn?
 To network
 To look for a job
 Marketing/communication
 Search for professional
talent
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Challenges
 Limited to business
professionals
 Many people aren’t
interested in finding a new
job or being contacted
 Limited information for
potential candidates to get
to know your company
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
LI vs Twitter/Facebook
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
How do you
reach
EVERYONE
who is open to
a new job
opportunity?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Reach Candidates Where They Are Researching Companies
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
9
Today’s Candidates’ Decision Process
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
What Candidates Care About
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Today’s Candidates Seek Transparency and
Authenticity in their Job Search
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
51%of new employees today
have buyer’s remorse
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Say reviews from
employees influence
their job decision95%
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
69% of job seekers would not take a job with a
company that had a bad reputation...
Even if they were unemployed!
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
How do you
influence job
seekers at the
point of career
decision?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Building Trust Is Key
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
“Woo” the Candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Be Real and Get Your Employees Onboard
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Showcase Your Employer Value Proposition
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Amplify Your Message
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
5 Strategies for Recruiting Beyond LinkedIn
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
1.) Get Creative with Search
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
2.) More effective targeting
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
3.) Find the Next Generation of Talent
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
4.) Use Your Resources & Optimize
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
5.) Get Social
Networking and
Events
Highlight the good
on career site and
social media
Glassdoor
Profile
Twitter
Facebook
Career Sites
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Find Today’s Candidates Where They Are Looking for Jobs
Non-Traditional Talent Is Not on LinkedIn
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Gain More Than Just the Employer’s Perspective
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Fastest Growing Recruitment Site
6Mcontent
300Kcompanies
15Mjobs
190countries
24Mmembers
the most trusted place for
today’s candidates to research
companies and search for jobs
-10%
0%
10%
20%
30%
40%
50%
60%
70%
Jan Feb Mar Apr May Jun
Monthly Traffic Growth
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Sources of Hire

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How Smart Recruiters Go Beyond LinkedIn

  • 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Click to edit Master title styleClick to edit Master title style Going Beyond LinkedIn How Smart Recruiters Find Today’s Candidates
  • 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Get In Touch Mike Walsh Sr. Product Marketing Manager Mike.Walsh@Glassdoor.com @MikeNWalsh Matt Charney Managing Editor, RecruitingBlogs.com matt@recruitingblogs.com @MattCharney
  • 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Agenda  What LinkedIn Delivers  What Today’s Candidates Care About  Influencing the Candidate  5 Strategies for Recruiting Beyond LinkedIn – Get Creative With Search – Target More Effectively – Find Next Generation Talent – Use Your Resources and Optimize – Get Social  Questions?
  • 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Why Do People Use LinkedIn?  To network  To look for a job  Marketing/communication  Search for professional talent
  • 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Challenges  Limited to business professionals  Many people aren’t interested in finding a new job or being contacted  Limited information for potential candidates to get to know your company
  • 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor LI vs Twitter/Facebook
  • 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How do you reach EVERYONE who is open to a new job opportunity?
  • 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Reach Candidates Where They Are Researching Companies
  • 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 9 Today’s Candidates’ Decision Process
  • 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor What Candidates Care About
  • 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Today’s Candidates Seek Transparency and Authenticity in their Job Search
  • 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 51%of new employees today have buyer’s remorse
  • 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Say reviews from employees influence their job decision95%
  • 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 69% of job seekers would not take a job with a company that had a bad reputation... Even if they were unemployed!
  • 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How do you influence job seekers at the point of career decision?
  • 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Building Trust Is Key
  • 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor “Woo” the Candidates
  • 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Be Real and Get Your Employees Onboard
  • 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Showcase Your Employer Value Proposition
  • 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Amplify Your Message
  • 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 5 Strategies for Recruiting Beyond LinkedIn
  • 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 1.) Get Creative with Search
  • 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 2.) More effective targeting
  • 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 3.) Find the Next Generation of Talent
  • 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 4.) Use Your Resources & Optimize
  • 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor 5.) Get Social Networking and Events Highlight the good on career site and social media Glassdoor Profile Twitter Facebook Career Sites
  • 27. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Find Today’s Candidates Where They Are Looking for Jobs Non-Traditional Talent Is Not on LinkedIn
  • 28. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Gain More Than Just the Employer’s Perspective
  • 29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Fastest Growing Recruitment Site 6Mcontent 300Kcompanies 15Mjobs 190countries 24Mmembers the most trusted place for today’s candidates to research companies and search for jobs -10% 0% 10% 20% 30% 40% 50% 60% 70% Jan Feb Mar Apr May Jun Monthly Traffic Growth
  • 30. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Sources of Hire