Social status refers to an individual's rank or standing in society based on factors like background, education, wealth, occupation, and power. It influences communication in several ways. Ascribed status like gender, race or family are determined at birth, while achieved status comes from one's accomplishments. Status differences can create bias, with those of lower status facing challenges. Communication is also affected by social class differences in language, vocabulary and cultural interpretations. Presenters with lower organizational status must build credibility when communicating with higher-status individuals by demonstrating competence and finding common ground.