How Tech Entrepreneurs Can (And Should) Build A Brand
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The document outlines strategies for tech entrepreneurs to effectively build a brand by focusing on storytelling, social engagement, and agility. It emphasizes creating interesting touchpoints that foster conversations and mutuality with customers rather than relying solely on traditional advertising. The key advice includes being specific in target audiences and treating marketing like an evolving process similar to software development.
How Tech Entrepreneurs Can (And Should) Build A Brand
- 1. How tech entrepreneurs can (and should) build a brand. Glyn Britton Strategy & Innovation Partner, Albion London
- 2. ALBION LONDON is a strategy & creative agency. We partner with entrepreneurs and intrepreneurs to create game-changing ideas for businesses, brands and communications. We create strategy, branding, advertising, digital products, websites, social media campaigns, mobile apps... whatever our clients need to build their businesses.
- 4. Skype Betfair Innocent £2.75bn £1.5bn £300m
- 5. Short term loans Smart Energy Online Fundraising Anti-frustration Crowd sourced P2p business loans software driving behaviour
- 6. Social mobile network Online car insurance for for
- 7. Saul Klein Albion Non-Exec & Serial Investor
- 8. Founder members and mentors at Seedcamp
- 9. Incubating startups in our space
- 10. Build a brand.
- 11. Organise the world’s Make the world more information open and connected. Free the world’s Music should be conversations easily accessible
- 12. Building a brand doesn’t mean advertising.
- 17. Be interesting.
- 18. A mobile network based on mutuality... Where customers do some of the work that is traditionally done by the company. This helps keep our costs low and we pass the savings onto them.
- 20. Don’t try and be for everyone. DON’T TRY AND BE FOR EVERYONE.
- 21. Be social.
- 28. Be Agile.
- 29. Mark Earls Light lots of small fires and pour petrol on those that take. http://alb.io/nLightFires
- 33. “Measure what is measurable, and make measurable what is not so.” Galileo Galilei
- 35. Tell a story.
- 37. Coherence, not consistency Mutuality Free data goodybags Unlocking Illegal Theatre Coherent and dynamic brand experience across hundreds of ‘little’ activities
- 38. In summary
- 39. Build a brand with every touch point Be interesting Enough that people want to talk to each other about you Be social Not just a channel but a business principle Be Agile Treat marketing like software Tell a story An ambitious, complex, human story
Editor's Notes
- #2: Industrial design. Technology. Branding. Strategy.
- #13: Your brand is simply what people think of you, and every time they encounter you is an opportunity to shape their impression.
- #19: This is our thing.We’re an advertising agency, with a strategy consultancy hidden inside.
- #38: ‘A Plan' is a blockage. Set the vision but allow the route there to be flexible (a 'journey' rather than a campaign).