How Technology has Changed the Face of Web Design and Digital Marketing
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The document discusses how technology has transformed various aspects of the digital marketing industry, including advancements in website design, automation, voice searches, and video consumption. It highlights the dominance of digital platforms like Uber, Airbnb, and Netflix, which leverage technology without traditional ownership models. Additionally, it emphasizes the changing dynamics of customer engagement and market research in the digital landscape.
How Technology has Changed the Face of Web Design and Digital Marketing
- 2. An outside perspective. How Tech has revolutionised the digital marketing industry…
- 14. How Technology has changed… Website Design
- 18. How Technology has changed… Automation/Personalisation
- 23. How Technology has changed… Search
- 25. By 2020 50% of all Searches will be Voice - comscore
- 26. How Technology has changed… Advertising
- 27. Banner Ads
- 31. • Company Name • Company Industry • Company Size • Job Title • Job Function • Job Seniority • Member Schools • Fields of Study • Degrees • Member Skills • Member Groups • Member Gender • Member Age • Years of Experience LinkedIn Targeting
- 32. How Technology has changed… Conversions on Websites
- 35. How Technology has changed… Engaging with our customers
- 38. How Technology has changed… Finding Prospects
- 43. • linkedin - HR directors
- 44. How Technology has changed… Video
- 46. 10,079,850 subscribers • 675,172,769 views
- 48. 10,079,850 subscribers • 675,172,769 views
- 51. 100 Million hours of video are watched on Facebook everyday Snapchat users now watch nearly 800 hours of video per second e comment 10x more on live video than regula
- 52. How Technology has changed… Researching / Understanding our Markets
- 57. • World’s largest taxi company owns no taxis (Uber) • Largest accommodation provider owns no property (AirBnB) • Largest phone companies owns no telco infrastructure (skype,wechat) • Most valuable retailer owns no inventory (Alibaba) • Most popular media owner creates no content (Facebook) • Largest movie house owns no cinemas (Netflix) • Largest software vendors don’t write the software (Apple and Google) Source: @ibmge Digital Disruption
- 58. Connect with me: Blog: www.iambanksy.co.uk YouTube: www.youtube.com/alastairbanks Twitter: @banksy6 LinkedIn: uk.linkedin.com/in/alastairbanks Instagram: www.instagram.com/banksy6 Snapchat: banksy_66