How the internet is reshaping our lives
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The document discusses how mobile user experiences impact website performance. It notes that over half of smartphone sessions are under 30 seconds, and people check their phones 80 times per day. It emphasizes that 53% of mobile site visits are abandoned if a page takes over 3 seconds to load. The document advocates measuring real user interactions and visual completion, rather than just page load times, to understand perceived performance and the gap between a page appearing ready and actually being ready for interaction.
How the internet is reshaping our lives
- 1. The internet is reshaping our lives at an incredible pace
- 2. Mobile user behavior User Experience Focus Waiting for slow pages to load Being shown interstitials Encountering unplayable videos Getting redirected to the homepage Other 46% 16% 16% 13% 11% 30s More than half of smartphone sessions are 30secs or less 80x per day, people log into their phones Source: LukeW
- 3. Google ranking to factor mobile perf - July ‘18 User Experience Focus 53%O F M O B I L E S I T E V I S I T S A R E A B A N D O N E D I F I T TA K E S L O N G E R T H A N 3 S E C O N D S T O L O A D Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016
- 4. Server Back end APM Traditional RUM RUM w/ Perceived Performance Do you really know when the page is ready for use? Are deferred elements blocking interactivity? Impacted by CPU limitations on mobile? Back-end Time Network Time Page Load Time Interactivity What does perception really mean? Customer Experience Focus Network Browser User
- 5. Spring 2018 What Matters? Perception matters What’s inside matters How you get there matters Perceived Performance Measure visual completion and real user interactions Page Construction Metrics Combat page complexity and weight issues Middle Mile Metrics Evaluate and tune optimization strategies
- 6. Is there a gap in your understanding of performance? Customer Experience Focus Page Load Time what we’ve been optimizing for Application looks ready Application is actually ready Actual User Interaction (key, click, scroll) Gapinperceivedperformance
- 7. Tune your application and delivery for performance Inform your performance budget How heavy is my page? How much of that is HTML? Are my images overweight? Is JS contributing to page weight? Am I leveraging browser cache effectively? Too many http requests?
- 8. Akamai mPulse Real-time performance monitoring and management. akamai.com/trympulse
- 9. Thank you