How the Internet of Things changes design thinking
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Tim Greenhalgh discusses how IoT is transforming design thinking in retail by emphasizing continuous behavior understanding and exploring customer mindstates, from dreaming to post-purchase experiences. He highlights the shift toward omnichannel interactions and the importance of creating immersive, connected environments for consumers. Additionally, the document outlines innovative retail concepts like the 'vivid homes' experience and the role of digital tools in shaping future customer experiences.
How the Internet of Things changes design thinking
- 1. Tim Greenhalgh Chairman & Chief Creative Officer @timghalgh @FITCHdesign IoT changes design thinking in the physical & virtual retail world
- 2. No Longer…
- 3. No Longer…
- 5. People
- 6. Service
- 7. Self Service
- 11. Omnichannel
- 12. CON TIN UOUS THINKING The undeniable future of all things retail …is the art.
- 14. IF WE CAN CONNECT WITH PEOPLE ANYWHERE AND EVERYWHERE… SO CON TIN UOUS BEHAVIOUR
- 15. UNDERSTAND THEIR BEHAVIOUR WE SHOULD CON TIN UOUS BEHAVIOUR A LIFE LENS, NOT THE CHANNEL THROUGH
- 16. WHAT I CAN ACHIEVE WITH YOU WHAT I CAN BUY FROM YOU FROM TO CON TIN UOUS BEHAVIOUR
- 17. Dreaming No specific purchase intent Exploring Purchase intent in the category Locating Specific product or service Experiencing Post-purchase using product or service
- 18. Dreaming No specific purchase intent Exploring Purchase intent in the category Locating Specific product or service Experiencing Post-purchase using product or service
- 19. MINDSTATES DREAMING BE INSPIRED LEARNING HAVING FUN I WANT TO GET FITTER Dreaming No specific purchase intent
- 20. MINDSTATES EXPLORING BROWSE EASILY MORE INFORMATION NARROW CHOICES I WANT A PAIR OF TRAINERS FOR RUNNING Dreaming No specific purchase intent Exploring Purchase intent in the category
- 21. MINDSTATES LOCATING EASY TO FIND USEFUL REMINDERS REASSURANCE I WANT A PAIR OF NIKE FLYKNIT BLUE SIZE 8 Dreaming No specific purchase intent Exploring Purchase intent in the category Locating Specific product or service
- 22. MINDSTATES EXPERIENCING CARE AND ADVICE ACTIVE COMMUNITY GETTING MOST OUT OF PURCHASE I WANT TO GET THE MOST OUT OF MY RUNNING Dreaming No specific purchase intent Exploring Purchase intent in the category Locating Specific product or service Experiencing Post-purchase using product or serv
- 29. Immediate Immersive Tactile Empathetic Approachable Kind Connected Interactive Storytelling P H D Future UX platforms “…know my preferences” One log in Future role of the store Showrooming | Webrooming CON TIN UOUS IDEAS
- 36. China - New Homes
- 37. COCOONING ZHAI ECONOMY LIVING LIFE THROUGH THE INTERNET - POLLUTION/WORK_LIFE STRESS RESULTING IN Cultural Attitudes - Chinese Consumers
- 38. COLLECT IDEAS DIGITAL SAVVY CONSUMERS VISUALISING DREAMS UNCERTAIN OUTCOMES FRIENDS & FAMILY SHARE WITH Cultural Attitudes - Chinese Consumers
- 39. DIY DIFM FROM TO DO IT FOR ME Cultural Attitudes - Renovation Behaviour
- 40. DIY DIWM FROM TO DO IT WITH ME Cultural Attitudes - Renovation Behaviour
- 45. VIVID Coaches
- 46. Experience Signatures™ | Vivid Homes Get started
- 47. Collect ideas with an interactive card
- 49. See your ideas with a cost estimate
- 52. When the plan is complete customers are given VIVID gold tickets to invite friends and family to ‘Premiere their home’ at an exclusive VIP screening. Here the customers get to experience their future home in an immersive projection ‘cube’ before it’s built. Invite friends and family to Premiere your home
- 55. Seamless Retail™ | Experience Signatures Save and manage with the VIVID project
- 56. How to use your new home with Home passport
- 57. Experience Signatures™ | Vivid Homes DREAMING EXPLORING LOCATING EXPERIENCING P H D CON TIN UOUS THINKING
- 58. CON TIN UOUS THINKING Experience Signatures™ | Vivid Homes DREAMING EXPLORING LOCATING EXPERIENCING P H D CONTINUOUS MATRIX
- 59. Experience Signatures™ | Vivid Homes DREAMING EXPLORING LOCATING EXPERIENCING P H D CON TIN UOUS THINKING
- 60. CON TIN UOUS THINKING Experience Signatures™ | Vivid Homes DREAMING EXPLORING LOCATING EXPERIENCING P H D
- 61. CON TIN UOUS THINKING Experience Signatures™ | Vivid Homes DREAMING EXPLORING LOCATING EXPERIENCING P H D
- 62. CON TIN UOUS THINKING Experience Signatures™ | Vivid Homes DREAMING EXPLORING LOCATING EXPERIENCING P H D
- 63. Tim Greenhalgh Chairman & Chief Creative Officer @timghalgh @FITCHdesign THANKS
- 64. Tim Greenhalgh Chairman & Chief Creative Officer @timghalgh @FITCHdesign FITCH