How the web is becoming programmable #smw paris2013
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The document explains what an API is, defining it as a communication interface that allows different applications or services to interact. It provides a brief history of APIs, highlighting their growth and importance in transforming products into platforms for innovation. The document emphasizes the significance of opening APIs for business development and creating opportunities for developers and consumers.
How the web is becoming programmable #smw paris2013
- 2. #SMWapihours
- 3. Mehdi Medjaoui Emmanuel Dubois @webshell_ @SOASoftwareInc
- 5. Web
- 7. How does an API works?
- 9. An API is : A communication interface between 2 applications, 2 websites or 2 things, which is automated and programmable
- 10. Technically an API is : An application programming interface (API) is a protocol intended to be used as an interface by software components to communicate with each other. It enables a 3rd-party application to access data or service from an other application
- 12. If I was a chocolate factory my API could be :
- 13. my API
- 14. If I was... a television my API could be:
- 15. Program Controller Hard drive
- 16. If I was... a flower my API could be :
- 17. Light Humidity Temperature sensor sensor sensor
- 18. If I was ... a human my API could be :
- 19. language Which helps us to better understand each other
- 20. Or not
- 21. If I was... un site web or an application my API will be :
- 22. GET POST PUT DELETE (REST) A way to access, update, modify or delete data on it and interact with it.
- 23. Brief story of APIs
- 26. Brief story of web APIs
- 28. 2000-2005
- 29. 2000-2005 - 15 000 developers for ebay in 2005 - 330 000 developers for amazon in 2007 - $ 3Bn of income for salesforce in 2012
- 31. 2005-2010
- 33. 350 000 websites 1 billion smartphones
- 34. 2006 Opening of the 20/09 API 2009 50 000 09/12 2010 09/04 Tweetie 100 000 14/04 14/04 t.co 19/05 300 000 02/09 2011 13 billion call/day 01/05 25/05 1 000 000 01/07 05/07 2012 20/01 25 billion call/day 18/02 March April
- 35. 2010-2015
- 37. 2010-2015
- 38. 2010-2015
- 39. 2015-2020?
- 40. APIs : Transform your product into a platform
- 41. API ?
- 43. "75% of the Fortune1000 will have an public API in 2014"
- 44. "Every federal agency will have an API in 2013"
- 46. Why opening an API?
- 47. Opening its assets for :
- 48. OPEN INNOVATION
- 51. 104 000 customers 10 000 affiliates 7 million
- 52. REVENUES
- 54. API management : Brand and product as an API
- 55. Consumers become Do-ers BtoC => BtoD Developers, Designers, Digital consumers
- 59. Leverage the power of the crowd to spread your brand, your reach and move forward with your customers
- 60. 14 salaries 100 000 000 users
- 61. Everybody becomes an ''artist''
- 62. API A product / services An audience / Business model A brand / Promotion
- 63. PUBLIC CLOSED OPEN PRIVAT E
- 64. PUBLIC CLOSED OPEN PRIVAT E
- 65. Product as an API
- 66. Marketing expectations SKILLS TOOLS MONEY CAUSE
- 67. Marketing expectations SKILLS TOOLS MONEY CAUSE
- 68. Busines Model Controled revenues models = Hackable and alternative revenue models
- 69. FREE PAYS GET PAID
- 70. Marketing dimensions Transparency Contributions Openness Marketing "no bullshit" Hackability
- 71. Product as an API How ? Enterprise as a Legacy
- 72. Product as an API Secure Service/datas
- 73. Product as an API Secure Service/datas Available
- 74. Product as an API Secure Service/datas Available Accurate
- 75. Product as an API Classcical Marketing = Marketing about openness, access, hackability, utility and opportunities
- 76. Hackathons
- 77. Hackathons
- 78. Product as an API Brand communities = Developers communities
- 80. The Road to digital success Marketing Com IT
- 81. The key to API successful strategy A good product definition
- 82. The key to API successful strategy A good product definition A controlled Asset
- 83. The key to API successful strategy A good product definition A controlled Asset Disseminated and promoted brand
- 85. Questions? Emmanuel Dubois 06 12 32 19 46 Emmanuel.dubois@soa. com Mehdi Medjaoui 06 14 94 59 03 m.medjaoui@webshell.io