How to adapt a Competitive Intelligence project following a company reorganisation
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The document discusses how to adapt a competitive intelligence (CI) project following a company reorganization, using GEA as a case study. It highlights the impact of organizational changes on CI projects, emphasizing the need for flexibility, collaboration, and effective communication throughout the transition. Key solutions include defining specifications, automating processes, and introducing new deliverables to enhance accessibility and user understanding.
How to adapt a Competitive Intelligence project following a company reorganisation
- 1. How to adapt a CI project following a company reorganisation C A S E S T U D Y digimind@digimindci CiMi Con. Evolution 2016
- 2. Summary 1. Facing a reorganisation: impact on a CI project 2. Before vs after 3. Flexibility to a change 4. Digital transformation 4. Collaboration and sharing: deliverables 5. Risks/solutions 6. Conclusions
- 3. DANIEL SPILSBURY Account Manager ARPIT BANKA Manager Market Intelligence CI industry expert with extensive experience in the field. He advises businesses on how to automate their strategic intelligence process to increase efficiency, productivity and ensure quality results. He has been working with Digimind since 2009 Responsible for Market and Competitive Intelligence Projects for business development, strategy formulation, and corporate planning. Also responsible for developing, implementing and maintaining the Digimind- Market Intelligence System
- 5. NEW YORK PARIS GRENOBLE MUNICH SINGAPORE RABAT 95% CUSTOMER SATISFACTION 100+ EMPLOYEES 18 years of GROWTH WE ARE PASSIONATE AND GLOBAL
- 7. INTERNET 360° ANALYSIS DASHBOARDS DISSEMINATION PROFILES RELEVANCE Real time Monitoring The One Stop Shop for real-time Intelligence
- 8. MARKETING SALES LEGAL SECURITY R&D PRODUCTION HR STRATEGY Competitors Online reputation Events Products Clients Business Development Regulatory Fraud & Counterfeiting Lobbying Employer brand Counter intelligence Security Risk Management Political Patents Technological monitoring InnovationSupplier Methods & Processes
- 9. C A S E S T U D Y
- 10. ● GEA is one of the largest suppliers of processing technology for the food industry and for a wide range of other industries. ● In 2015, GEA generated consolidated revenues in excess of about EUR 4.6 billion and employed over 17,000 people worldwide ● GEA strives to be the world’s leading global engineering group, supplying smart solutions for sophisticated industry processes.
- 11. Impact on CI project ORGANIZATIONEND USERS Board FT ME RT PE Support Regions Head- Quarter Former GEA organisation Support Support Support Regions Regions Regions New GEA organisation Board Regions/Countries Global Corp: Center SSC1Equipment BA Solutions BA
- 12. CI PROJECT BEFORE VS AFTER Project: SAME Topics: More topics now # Users: Doubled Language: English Geographical coverage: Increased Organisation non-transversal Project not open End use = access to their BU project BEFORE AFTER Transversal organisation Open project Global access *New dashboard image *New watchlist image CHANGED THE ACCESSIBILITY OF INFORMATION
- 14. NEW DASHBOARD
- 15. FLEXIBILITY
- 20. COLLABORATION AND SHARING ----- APPLICATION NEWS Dairy processing Dairy farming Beverages Pharma Chemicals Home & Personal care REGIONAL NEWS Global Asia Australasia Europe North America South America Middle East Africa WATCHLIST
- 21. Risks Solutions - Identify all the different steps impacted by the change of organization (set up, directory tree, deliverables, recipients etc). An oversight can have a big impact on the calendar. - User can get confused/ lost with the changes - Global project = wider scope = more time consuming - Define a specification document with all the different steps impacted and define a calendar with all the associated actions - New customisation of Deliverables to act on the changes -> GEA Group: new Watchlist template launched when the new organization was ready in the Digimind platform. - Internal communication - Set up a video to explain the change (in project between GEA & Digimind) - To save time : Automate actions with no added cost (assisted validation, assisted tagging)
- 22. ● Strategic information & Financial information ● Customer information ● Market information ● Technology information ● Macro information In conclusion…. GET EASY ACCESS IN ONE PLACE TO: