How to avoid crappy presentations
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The document provides tips for avoiding poor presentations. It recommends breaking up blocks of text on slides into shorter segments by using bullet points or numbered lists. Instead of reading slides verbatim, presenters should speak conversationally and use the slides as a visual aid. The document also warns against including large blocks of unbroken text on slides as it risks losing the audience's attention.
How to avoid crappy presentations
- 1. How to avoid crappy presentations Mark Masterson Innovation Lead, Some Part of CSC December 2012 CSC Proprietary and Confidential
- 2. Goals and Assumptions • Goals – Define a blahblah blah roadmap that: • Is easy for sales, marketing, and our clients to understand and adopt • Supports clear and concise scenarios • Generates near-term opportunities, TCV and IYR • Leverages strategic offerings for: blah, blah, and blah • Assumptions – Initial target audience • 20 to 25 named existing ITO accounts – Approach • Each account will require a blahblah approach that is tailored to their unique challenges • We’ll leverage what we’ve learned to formulate a new sales model that incorporates: – Proven demand generation model – A standardized approach to blahblah adoption for key standardized offerings including: » Blahblah, blah and blah • This is crap. Mark Masterson | http://twitter.com/mastermark
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- 26. Don’t Do This! • Goals – Define a blahblah blah roadmap that: • Is easy for sales, marketing, and our clients to understand and adopt • Supports clear and concise scenarios • Generates near-term opportunities, TCV and IYR • Leverages strategic offerings for: blah, blah, and blah • Assumptions – Initial target audience • 20 to 25 named existing ITO accounts – Approach • Each account will require a blahblah approach that is tailored to their unique challenges • We’ll leverage what we’ve learned to formulate a new sales model that incorporates: – Proven demand generation model – A standardized approach to blahblah adoption for key standardized offerings including: » Blahblah, blah and blah • WARNING: If a listener rolls a natural 20 while you’re reading one of these out loud, Cthulhu will come and eat your soul. Mark Masterson | http://twitter.com/mastermark
- 27. But if you must do text… Mark Masterson | http://twitter.com/mastermark
- 28. Do this instead. Mark Masterson | http://twitter.com/mastermark
- 29. Break Mark Masterson | http://twitter.com/mastermark
- 30. Big Mark Masterson | http://twitter.com/mastermark
- 31. Text Mark Masterson | http://twitter.com/mastermark
- 32. Up Mark Masterson | http://twitter.com/mastermark
- 33. Don’t. Read. Slides. Mark Masterson | http://twitter.com/mastermark
- 34. Scene from Monty Python and the Holy Grail Copyright ® 2000-2009 New Media Broadcasting Company, Inc. All Rights Reserved. http://pythonline.com/ Mark Masterson | http://twitter.com/mastermark
- 35. Mark Masterson | http://twitter.com/mastermark
Editor's Notes
- #35: Some of the things I’m suggesting here are really hard. Exposing back office people directly to the market via Twitter – whoa, SEC event, not good! Peer investment markets like Kickstarter are chaotic, risky and largely unregulated – sounds like just the thing for the battle scarred veterans of 2008. And figuring out how to be the bank that cracks the “we’ll store your identity assets for you” idea is a problem that many feel is going to be about as easy as finding the Holy Grail. But, on the other hand, when your arm’s off (when things undeniably change radically around you), denying it – asserting “it’s just a flesh wound” – is unlikely to lead to victory.