How to be a Kick Ass Client
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To be a kick-ass client, know specifically what you want from an agency and what you don't want. Listen to agency's ideas without interfering and let them do their job creatively. Provide a tight brief at the start and allow flexibility. Focus feedback on objectives rather than critique. Understand the agency's creative process and keep expectations realistic within market contexts.
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How to be a Kick Ass Client
- 1. How to be a Kick-Ass Client
- 2. Know What You Want
- 3. even better… Know what youDon’t want
- 4. LISTEN
- 5. Let them do their job When you have a dog , you don’t need to bark. Inspire, with a tight brief & let them loose to dream That’s what you hired them for
- 7. Feed-In rather than Focus on the Objective Feed-back
- 8. Feed-In rather than Feed-back Comments must be Laser-sharp & Actionable
- 9. Salvage ideas before Kill great ideas happen when someone says how can we make it work
- 10. Learn How its made? Understand how the agency operates, the creative process, development & production details
- 11. Be Realistic Keep context of the market realities, Competitors & Challengers , Budgets, Timings
- 12. Congratulations ! you are now hereby entitled to be a KICK-ASS Client
- 13. Thank you. Suleman Abdullah Brand Strategist That’s all for now. @SCULEMAN