How to be remarkable
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1) Businesses need to position themselves uniquely and appeal to emotions rather than act as a commodity in order to succeed with social media. 2) It is important to create a structured sales process that generates leads, warms leads, asks for the sale, and provides follow up care rather than feeling guilty about selling. 3) Questions should be asked about why people are not buying, whether a connection is being made, if pricing is right, and if seeing the big picture for growth.
How to be remarkable
- 1. Be Remarkable in 20101 Wealthy Exit
- 2. Gold rush for attention and to be found Need to be unique- beyond USP cirque du soleil Have personality- Lululemon, innocent drinks The reason why businesses fail when using social media
- 3. We need to be unique and position in such a way that we are not p erceived as a commodity. We need to talk to the emotions. Harley Davidson
- 4. Be found Type Shahar Boyayan in the search engines Videos in the search engine Salt Lake Back pain treatment Six pack abs
- 5. Create a structured sales process- 2 things- usually we don't ask for the sale, we don't upsell and we feel guilty, make assumptions. Don't judge your audience. Talk to the heart. People buy with the heart and justify with the mind. by structured we mean a sequence where you generate the lead, warm the lead, ask for the sale and do follow-up. It works best when you generate a lead online, warm the lead with auto-responders and finalize the sale offline. Specially if the item is expensive.
- 6. Questions to ask- write this down: 1. Why are they not buying? Your message is not clear or they don't believe you. or you are just targeting the wrong audience. 2. Do I connect with them?- are you talking just about yourself? 3. Is my price right? commodity, short life if you compete on price. Make them ask for the price. Can I see the big picture?- Practice x business, too much time on 1 project, not seeing how to grow.
- 7. Success Examples of Small Biz and social media Automate don't waste time Chef Morita Gary V. Threadless Korean Barbecue Starbucks