This document discusses how to implement successful enterprise search in an organization. It explains that enterprise search connects people to the information they need to do their jobs. The key search processes are crawling, indexing, calculating relevance, querying, presenting results, and analyzing and tuning the system. Success requires understanding users' information needs, the available content, and the organizational context. Governance establishes policies and defines roles for search management, content sources, metadata, promoted results, analytics, and training.