How to Boost Organic Traffic that Converts using Featured Snippets - Himani Kankaria at Whitespark Local Search Summit 2021
0 likes1,082 views
The document discusses strategies for boosting organic traffic through the use of featured snippets while addressing challenges faced by local businesses in SEO, such as competition and budget constraints. It outlines steps for optimizing content, including identifying keywords, balancing the budget, and enhancing media engagement. The author emphasizes the importance of monitoring and continuous optimization to successfully achieve featured snippet rankings.
How to Boost Organic Traffic that Converts using Featured Snippets - Himani Kankaria at Whitespark Local Search Summit 2021
- 1. with Himani Kankaria How to boost organic traffic that converts using featured snippets? #WLSS @himani_Kankaria
- 2. What are the challenges that we face while doing SEO for local or small businesses? BUT, WE NEVER COMPLAIN ABOUT #WLSS @himani_Kankaria
- 3. The challenges are, #WLSS @himani_Kankaria
- 4. The challenges are, Too much competition from publishers or bloggers #WLSS @himani_Kankaria
- 5. The challenges are, Too much competition from publishers or bloggers Less budget every month #WLSS @himani_Kankaria
- 6. The challenges are, Too much competition from publishers or bloggers Less budget every month Sometimes, less content opportunities #WLSS @himani_Kankaria
- 7. The challenges are, Too much competition from publishers or bloggers Less budget every month Limited time to prove our worth Sometimes, less content opportunities #WLSS @himani_Kankaria
- 8. The challenges we face after doing a lot of SEO, Rankings are already improved but organic traffic is not improving #WLSS @himani_Kankaria
- 9. The challenges we face after doing a lot of SEO, Compared to the organic traffic, goal conversion ratio is quite less Rankings are already improved but organic traffic is not improving #WLSS @himani_Kankaria
- 10. The challenges we face after doing a lot of SEO, Compared to the organic traffic, goal conversion ratio is quite less Rankings are already improved but organic traffic is not improving Organic traffic is not experiencing a drastic hike #WLSS @himani_Kankaria
- 12. But before we begin to dive deeper here YOU NEED TO KNOW THIS #WLSS @himani_Kankaria
- 13. Understanding the audience and their behavior #WLSS @himani_Kankaria
- 14. Understanding the audience and their behavior Conversions take time for the newest audience depending on the industry #WLSS @himani_Kankaria
- 15. Understanding the audience and their behavior Conversions take time for the newest audience depending on the industry And IF, they didn't see you somewhere after their first visit, they might forget you #WLSS @himani_Kankaria
- 16. Understanding the audience and their behavior IF they find you sharing valuable insights every time they research, they'll trust you Conversions take time for the newest audience depending on the industry And IF, they didn't see you somewhere after their first visit, they might forget you #WLSS @himani_Kankaria
- 17. But why do I insist featured snippets? DESPITE HAVING TOO MANY CONTROVERSIES #WLSS @himani_Kankaria
- 18. Helps in brand recall WHEN YOU COME AGAIN AND AGAIN ON FEATURED SNIPPETS #WLSS @himani_Kankaria
- 19. Brings higher CTR WHICH MEANS MORE RELEVANT TRAFFIC #WLSS @himani_Kankaria
- 20. How to use featured snippets to boost conversions from organic traffic? #WLSS @himani_Kankaria
- 21. 1) Plan your monthly budget & balance it out
- 22. 1) Plan your monthly budget & balance it out On-site changes (consider content optimization) #WLSS @himani_Kankaria
- 23. 1) Plan your monthly budget & balance it out On-site changes (consider content optimization) Off-site changes (NAP, GMB, etc.) #WLSS @himani_Kankaria
- 24. 1) Plan your monthly budget & balance it out On-site changes (consider content optimization) Off-site changes (NAP, GMB, etc.) Tech implementation #WLSS @himani_Kankaria
- 25. 1) Plan your monthly budget & balance it out On-site changes (consider content optimization) Off-site changes (NAP, GMB, etc.) Content creation Tech implementation #WLSS @himani_Kankaria
- 26. 2) Identify the question keywords with informational search intent But don't forget to consider the blog keywords #WLSS @himani_Kankaria
- 27. 2) Identify the question keywords with informational search intent But don't forget to consider the blog keywords #WLSS @himani_Kankaria
- 28. 2) Identify the question keywords with informational search intent But don't forget to consider the blog keywords #WLSS @himani_Kankaria
- 29. 3) Plan the topics for SEO & Content team You can copy and use this template - https://bit.ly/3sBzTkj #WLSS @himani_Kankaria
- 30. 4) Optimize the content written #WLSS @himani_Kankaria
- 31. 4) Optimize the content written INCLUDE MEDIA Your content must have some kind of interactive content such as graphics, embedded tweet, Insta post or a video #WLSS @himani_Kankaria
- 32. ORGANIZE THE CONTENT Your content must have one H1 tag, multiple H2 and H3 tags including the target keywords for better readability, and Google to better understand a page 4) Optimize the content written INCLUDE MEDIA Your content must have some kind of interactive content such as graphics, embedded tweet, Insta post or a video #WLSS @himani_Kankaria
- 33. ORGANIZE THE CONTENT WRITE META TAGS Your content must have one H1 tag, multiple H2 and H3 tags including the target keywords for better readability, and Google to better understand a page The URL, title tag, meta description tag, image ALT attributes 4) Optimize the content written INCLUDE MEDIA Your content must have some kind of interactive content such as graphics, embedded tweet, Insta post or a video #WLSS @himani_Kankaria
- 34. ORGANIZE THE CONTENT WRITE META TAGS INTERNAL & EXTERNAL LINKS Your content must have one H1 tag, multiple H2 and H3 tags including the target keywords for better readability, and Google to better understand a page The URL, title tag, meta description tag, image ALT attributes Use a proper mix of internal and external links on the blog 4) Optimize the content written INCLUDE MEDIA Your content must have some kind of interactive content such as graphics, embedded tweet, Insta post or a video #WLSS @himani_Kankaria
- 35. 5) Publish and follow your content distribution strategy Help Google analyze how people experience your page by bringing traffic to the content through different distribution activities. #WLSS @himani_Kankaria
- 36. 5) Publish and follow your content distribution strategy Help Google analyze how people experience your page by bringing traffic to the content through different distribution activities. Social Media Guest Blogging Content Repurposing Content Republishing Email Marketing Influencer / Affiliate Marketing #WLSS @himani_Kankaria
- 37. 6) Involve in creating content for branded terms and CRO #WLSS @himani_Kankaria
- 38. 6) Involve in creating content for branded terms and CRO Content Topics for Branded Terms <business name> vs <competitor name> How is <product name> of <business name> different? Conversion Rate Optimization Improve the bounce rate Eliminate the gaps in conversions #WLSS @himani_Kankaria
- 39. 7) Follow the MOM approach (Monitor -> Optimize -> Monitor) #WLSS @himani_Kankaria
- 40. FOOD FOR THOUGHT Publishing content is only 20% of the task. The rest 80% is optimizing it to own featured snippets. #WLSS @himani_Kankaria
- 41. Hey, I'm Himani Kankara A Founder & Content-driven Marketing Consultant, Missive Digital Ecommerce Content Strategist, eComKeeda Speaker at Whitespark Local Search Summit, Semrush, BrightonSEO, Meet Magento A Contributor on Search Engine Journal #WLSS Follow me on Twitter @himani_Kankaria