How to Build a Personal Brand on LinkedIn - Perception is Everything
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The document emphasizes the importance of personal branding in sales, marketing, job searching, and career advancement, highlighting how recruiters increasingly rely on social media profiles to assess candidates. Key strategies for building a personal brand include crafting a compelling profile, reconnecting with former contacts, and actively engaging in LinkedIn groups to enhance visibility and trust. The necessity to add value and foster relationships is underscored as crucial for establishing credibility and rapport within professional networks.
How to Build a Personal Brand on LinkedIn - Perception is Everything
- 1. Personal Branding is Perception
- 2. Personal Branding for Sales Marketing Job Search & Career Advancement
- 3. Jonathan Duarte CEO & Founder of GOJobs.com - One of first online job boards, 1996 - Internet Recruiting Pioneer Founder of ProfileLaunchPad.com - Internet & Social Media Marketing, SEO Consulting - Online Branding & Reputation Management - Search Engine Optimization
- 4. What does your Personal Brand look like? look like? look like?
- 5. business partner, or recruiter finds your profile... What do you want them to learn about you? What do you want them to learn about you? What do you want them to
- 6. People buy from and hire people they Know, Like, and Trust Know, Like, and Trust
- 7. 96% of recruiters review a candidates social media profiles before offering a job. - Jobvite 2013 Social Recruiting Survey - Jobvite 2013 Social Recruiting Survey
- 8. 42% of recruiters say they have reconsidered a candidate, positive or negatively, due to what they found online. - Jobvite 2013 Social Recruiting Survey - Jobvite 2013 Social Recruiting Survey - Jobvite 2013 Social Recruiting Survey
- 9. Would you trust someone that looks like they’re Hiding?
- 10. What does Being a subject Matter Expert Look Like? • Does your Headline make you stand out? • Do your job titles create a sense of continued growth and accomplishment? • Does your Profile Summary define your accomplishments? • Are you connected to your peers? • Are you a member of the groups that someone in your position should? • Are you following the right companies?
- 13. Is your Headline building Trust? •Headlines are visible in Search Results, in Groups, Updates, and even Emails.
- 14. Does your summary tell your professional story? •Are you building Trust? •Are you building Credibility? •Are you building Rapport? •Why would someone want to work with you?
- 15. Create a Professional Gallery
- 17. Reconnect The power of your network is based on: * The Size of your Network * How Connected your Network is * How well you know your network * How active your network is.
- 18. Reconnect Once you have your Profile Built, the next step is to get connected to the people you already Know. Import your email or contacts. Fastest and Easiest to get started. Pull out those old business cards and search for these people in LinkedIn. Send Invites to your offline contacts
- 19. offline contacts 1.Create a list of social, professional, recreational, and spiritual groups you have ever been a member of, including; • Former employers, and colleagues • College Alumni, fraternities & sororities • Sports teams, • Kids Activities, etc. 2. Write down as many names of the people you can remember from those groups. 3. Take your list of connections, and start looking for them on LinkedIn. 4. When you find them, send them an invitation to connect.
- 21. - Zig Ziglar “You can have everything in life you want, if you will just help other people get what they want..”
- 22. “To be considered a Valuable Resource, you have to Add-Value.”
- 25. Find your Peers & Join Groups More Connections = More Search Results = More ProfileViews ABC = Always Be Connecting Sharing is the Social Currency
- 26. 340% Increase in ProfileViews from Engaging in Existing Group Conversations LinkedIn user James: Over the holidays, James made a commitment to engage with people in LinkedIn Groups. Look what it did to his visibility. From 100 to 340+ Profile Views in one week! * The noticeable drop in Searches in December was due to the holidays... Recruiting basically stops for 3-4 weeks.
- 27. 500% Increase inViews from LinkedIn Updates & Posts in Groups LinkedIn user Jonathan Duarte: Over the holidays, I started posting LinkedIn Updates on my profile and in Groups. I did not actively engage in existing conversations (comment, share, and like), as much as James did in the previous slide. From 35 to 190 Profile Views * The noticeable drop in Searches in December was due to the holidays... Recruiting basically stops for 3-4 weeks.
- 28. Networking on LinkedIn •Join a Maximum of 50 groups •Types of groups: •Industry Specific •Alumni •Corporate / Brand / Product •Professional •Local
- 29. Group Tips •Join Peer groups •Join the groups of the people that you want to see your profile. •Join groups of potential prospects.
- 31. Do Coffee! Turn Virtual Connections into Relationships. Meet with your Network both on and offline.
- 32. Building your Online Brand? Visit ProfileLaunchPad.com or connect with me! or connect with me! or connect with me! or connect with me! or connect with me! or connect with me!LinkedIn.com/in/BestLinkedInProfile Twitter: @jonathanduarte