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HOW TO BUILD
   AN AUDIENCE
       WITH
CONTENT MARKETING
‘Content is King’. Period. Content is the most
scalable way to educate, inform, connect, increase
visibility and salability. The best way to power web
marketing is by publishing content on the web that
educates and empowers the readers. And the best
part is you don’t have to write new content all the
time. You can use your old content and improvise
it to keep it fresh.
Forms of content marketing

• Blogs – create an account in Blogger and post up
  to one blog a day

• Press releases – update readers about latest
  happenings in your business

• Newsletters – send out newsletter once every
  month with information and tips

• Articles – write and publish articles pertaining to
  your area of expertise
• White papers – write extensively on multiple
  subjects pertaining to your area of interest

• Case studies – share case studies that will help
  your audience make a decision

• eBooks – share your articles or whitepapers by
  converting them in to an eBook

• Website - update your website with new products
  and services

• Videos – create informative videos for people
  who are pressed for time
Content marketing must dos

• Identify your target audience. You should know
  for whom you’re writing.

• Content that you share should be relevant,
  valuable and informative. This will keep the
  readers interested.

• Your content should be marketing backed to sell
  your brand but in the most subtle way. Your
  content should in no way be overwhelming for
  the readers.

• Integrate print, video, audio in to your content
• Follow consistent branding standards

• Go viral with your content

• Publish your new content and recycled contents
  on

• Online press releases sites

• Video sites

• White paper sites
• Guest blog on popular sites

• Facebook, Twitter, LinkedIn

• Online newspapers

• Magazines

• Article marketing sites


The key to online success through content
marketing is by having a no sales agenda.
Remember that customers are looking for answers
and guidance online.
From Lead Tracking to creating sophisticated Marketing Materials to Social
 Media Exposure to better Search Engine Rankings, Newplans takes care of all
 your marketing needs in just 5 simple steps. With ready-to-use templates you
 can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-
mails Campaigns, e-Book or Videos and share them on major social networking
  sites. Not just that, marketing materials generated using Newplans.com is
automatically optimized for search engines so that your marketing material get
            good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010
                                   x 217.

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HOW TO BUILD AN AUDIENCE WITH CONTENT MARKETING

  • 1. HOW TO BUILD AN AUDIENCE WITH CONTENT MARKETING
  • 2. ‘Content is King’. Period. Content is the most scalable way to educate, inform, connect, increase visibility and salability. The best way to power web marketing is by publishing content on the web that educates and empowers the readers. And the best part is you don’t have to write new content all the time. You can use your old content and improvise it to keep it fresh.
  • 3. Forms of content marketing • Blogs – create an account in Blogger and post up to one blog a day • Press releases – update readers about latest happenings in your business • Newsletters – send out newsletter once every month with information and tips • Articles – write and publish articles pertaining to your area of expertise
  • 4. • White papers – write extensively on multiple subjects pertaining to your area of interest • Case studies – share case studies that will help your audience make a decision • eBooks – share your articles or whitepapers by converting them in to an eBook • Website - update your website with new products and services • Videos – create informative videos for people who are pressed for time
  • 5. Content marketing must dos • Identify your target audience. You should know for whom you’re writing. • Content that you share should be relevant, valuable and informative. This will keep the readers interested. • Your content should be marketing backed to sell your brand but in the most subtle way. Your content should in no way be overwhelming for the readers. • Integrate print, video, audio in to your content
  • 6. • Follow consistent branding standards • Go viral with your content • Publish your new content and recycled contents on • Online press releases sites • Video sites • White paper sites
  • 7. • Guest blog on popular sites • Facebook, Twitter, LinkedIn • Online newspapers • Magazines • Article marketing sites The key to online success through content marketing is by having a no sales agenda. Remember that customers are looking for answers and guidance online.
  • 8. From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E- mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans.com is automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings. For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.

Editor's Notes

  • #2: Ever wondered what it takes to get frequent visitors on your website? Just launching a website is not sufficient to boost your website traffic and attract leads. Your efforts should go beyond adding tags and keywords.Here are a few things to get you started -
  • #9: Ever wondered what it takes to get frequent visitors on your website? Just launching a website is not sufficient to boost your website traffic and attract leads. Your efforts should go beyond adding tags and keywords.Here are a few things to get you started -