How to Build Automations to Amplify your Funnel
Download as PPTX, PDF0 likes535 views
The July meetup focused on building automations to enhance marketing funnels, featuring an agenda that included an introduction, resources from Vbout, and a Q&A session. Key topics covered the marketing automation stack, its core tools, and the elements necessary for creating effective automations and workflows. The discussion also highlighted various requirements for successful automation scenarios, including nurturing leads and leveraging analytics.
How to Build Automations to Amplify your Funnel
- 1. July Meetup
- 2. How to Build Automations to Amplify your Funnel July Meetup
- 3. 20K members 7 years The VBOUT Community
- 4. • 5.00 - 5.10: General intro • 5.10 - 5.45: How to build automations to amplify your marketing funnel • 5.45 - 5.50: VBOUT’s resources to help create your own funnels • 5.50 - 6.10: Attendees and Q&A Agenda
- 5. The VBOUT stack Marketing automation stack Simple interface Great price Premium support
- 6. The VBOUT stack 10+ core tools working together 01. Landing pages 02. Forms 03. Popups and site messages 04. Lead tracking 05. Automation sequences 06. Email campaigns 07. Social media listening 08. Social publishing 09. Retargeting 10. Analytics 11. Pipeline management 12. Calendar booking Integrates well
- 7. Full Product Video Tour Visual automation builder
- 8. Full Product Video Tour Lead data platform Owning First Party Cookie
- 10. How to Build Automations to Amplify your Funnel
- 11. What is MA?
- 12. What is MA?
- 13. History Of MA
- 14. History of MA Branding, affiliate marketing, content, social, ppc, SEO, content marketing Inbound, community, sales and marketing automation, growth hacking, retargeting > 2010 <
- 15. Elements of MA
- 16. Elements of MA 1. Triggers 2. Actions 3. Filters 4. Delays 5. Workflows
- 17. Elements of MA 1. Triggers 2. Actions 3. Filters 4. Delays 5. Workflows
- 18. Elements of MA 1. Triggers 2. Actions 3. Filters 4. Delays 5. Workflows
- 19. Elements of MA 1. Triggers 2. Actions 3. Filters 4. Delays 5. Workflows
- 20. Elements of MA 1. Triggers 2. Actions 3. Filters 4. Delays 5. Workflows
- 22. Automations vs Funnels Video teaser Thank you email If no booking made Full Video Private consultation Book Consultation $ Free consultation w/ Case study SDR follow-up If no booking made Push to ad display Phone/Email/SMS Reminders Add to CRM Nurture campaign Email + Browser push
- 24. Creating winning workflows with VBOUT CAPTURE NURTURE CLOSE RETAIN 1 2 3 4
- 25. Creating winning workflows with VBOUT 1. Content nurture 2. Web push nurture 3. Contact tag automation 1. CAPTURE
- 26. Creating winning workflows with VBOUT 1. Guided Onboarding 2. Retargeting from email 3. Lead scoring automations 2. NURTURE
- 27. Creating winning workflows with VBOUT 1. Sales pipeline automation 2. Ecommerce automations (abandoned, confirmation, cross-sell) 3. Renewal reminders 3. CLOSE
- 28. Creating winning workflows with VBOUT 1. Birthday automation 2. Sunset cleanup policy automation 3. Lifetime value 4. RETAIN
- 29. Requirements: 1. Any trigger (joined, clicked link, etc. ) 2. Sales VBOUT pipeline 3. Active forms – optional 1. Sales pipeline automation
- 30. Requirements: 1. Recurrent date trigger 2. List with a valid date field 3. Messages (emails, SMS, web push) 4. Facebook or AdWords retargeting 2. Renewal reminders
- 31. Requirements: 1. Custom event trigger (Added Tag) 2. Active contact tags 3. Messages (emails, SMS, web push) 4. Facebook or AdWords retargeting 3. Contact tag automation
- 32. Requirements: 1. Custom event trigger (Lead Score Change) 2. Active lead scoring setup 3. Messages (emails, SMS, web push) 4. Facebook or AdWords retargeting 5. Sales pipeline 4. Lead scoring automation
- 33. Requirements: 1. Joined or specific date trigger 2. Messages (email, SMS, web push) 3. Facebook or AdWords retargeting 5. Content nurture
- 34. Requirements: 1. Joined or date trigger 2. Web push active on website or a VBOUT landing page 3. Web push messages 6. Web push automation
- 35. Requirements: 1. Joined or date trigger 2. Active event date 3. Messages (emails, SMS) 7. Event reminders
- 36. Requirements: 1. Recurrent date trigger 2. List with a valid birthday field 3. Messages (email, SMS, web push) 4. Pipeline assignment – Optional 8. The anniversary offer
- 37. Requirements: 1. Joined trigger 2. VBOUT form 3. VBOUT landing page – Optional 4. Messages (email, SMS, web push) 5. Retargeting – Optional 9. The exclusive coupon offer
- 38. Requirements: 1. Joined trigger 2. VBOUT form 3. Messages (email, SMS) 4. Negative feedback collection form 5. Active public review channel 10. The review request
- 39. Requirements: 1. Campaign sent (one time or automated email) 2. Active retargeting channel 11. Retargeting from email
- 40. Requirements: 1. E-commerce triggers 2. Connected ecommerce store 3. Active product list 4. Messages (ecommerce emails, SMS, web push) 5. Pipeline assignment – Optional Abandoned cart Order confirmation Cross-sell Product review Loyalty Win-back 12. Ecommerce automations
- 41. Abandoned cart 12. Ecommerce automations
- 42. Order confirmation Cross-sell Product review Anniversary of the first order 12. Ecommerce automations – Post purchase
- 43. Loyalty 12. Ecommerce automations
- 44. Win-back 12. Ecommerce automations
- 45. Requirements: 1. Recurrent date trigger 2. Active suppression list 13. Sunset policy automation
- 46. Requirements: 1. Joined trigger 2. Messages (email) 3. Task pipeline 14. Guided onboarding drip
- 47. Requirements: 1. Custom event trigger 2. Active VBOUT website tracker 3. Messages (email, web push) 4. Pipeline assignment – Optional 15. Website engagement alerts
- 48. Analytics
- 49. General metrics and KPIs: 1. Total sent 2. Total opened 3. Unique clicks 4. Conversions General metrics and KPIs
- 50. Metrics and KPIs (by message): 1. URL click counter 2. Recipients 3. Pending 4. Bounces 5. Spam 6. Top domains (Gmail, yahoo, Hotmail, iCloud, etc…) General metrics and KPIs
- 51. Resources
- 54. 10 automated workflows for Ecommerce Link
- 57. 4 automated workflows for health / fitness Link
- 59. Thank you! July Meetup July Meetup