How to Build Content to Make Sales
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The document outlines how to build content to drive sales through content marketing. It recommends first researching the industry, audience, platform, and competition. Then it suggests experimenting with different types of content like getting noticed, gaining mentions/links, building brand positions, and getting leads. Specific tips are provided for each stage, like guest posting or long-form content to get noticed, and creating valuable content to build brand positions. The overall strategy is to build content to get noticed, get noticed to get mentions, get mentions to build a brand, build a brand to get leads, and get leads to get sales.
How to Build Content to Make Sales
- 1. HOW TO BUILD CONTENT TO MAKE SALES ROBERT KATAI
- 2. ROBERT KATAI work featured on Content Marketing Manager, Bannersnack www.robertkatai.com @katairobi
- 3. Biggest fear of a content marketer?
- 5. YES
- 6. ?HOW
- 7. RESEARCH
- 11. EXPERIMENT WITH CONTENT MARKETING A. Get Noticed B. Get Mentions/Link (press) C. Build brand position D. Get Leads
- 19. TIPS GET NOTICED 1. GUEST POSTING robertkatai.com/guest-posting-strategy/ 2. NETWORKING 3. PROVIDE INDUSTRY VALUE robertkatai.com/how-to-promote-new-original-research/
- 22. GET MENTIONS/LINKS https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/ COMPETITION COMPETITION THOUGHT LEADER INDUSTRY LEADER CLIENT
- 23. TIPS GET MENTIONS 1. EVERGREEN CONTENT kinsta.com/blog/evergreen-content/ robertkatai.com/keyword-research-b2b-blog-post/ robertkatai.com/quality-backlinks/ 2. KEYWORD RESEARCH 3. LONG FORM CONTENT 4. LINK BUILDING www.drift.com/blog/longform-content-marketing-formats-proven-to-drive-results/
- 27. TIPS BUILD BRAND POSITION 1. CREATE CONTENT PHOTO, VIDEO, AUDIO, TEXT SO-MEETUPS, EVENTS, GROUPS 2. EVANGELIZE A NICHE 3. PROVIDE VALUE 4. CREATE A PLATFORM
- 29. LET’S WRAP IT UP
- 30. We build content to get noticed We get noticed to get mentions We get mentions to build a brand We build a brand to get leads We get leads to get sales
- 31. We build content to get noticed We get noticed to get mentions We get mentions to build a brand We build a brand to get leads We get leads to get sales
- 32. We build content to get noticed We get noticed to get mentions We get mentions to build a brand We build a brand to get leads We get leads to get sales
- 33. We build content to get noticed We get noticed to get mentions We get mentions to get positions We get positions to get leads We get leads to get sales
- 34. We build content to get noticed We get noticed to get mentions We get mentions to build a brand We build a brand to get leads We get leads to get sales
- 35. that’s all for today... More on robertkatai.com