How to build digital experiences using video online?
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The document discusses how companies can use online video to engage customers. It notes that people now expect to access content on their own terms via the internet. Traditional push marketing does not work online. The document then provides statistics on growing online video viewership. It suggests that video is popular because people can access what they want whenever they want. It lists some examples of company video campaigns and provides tips for using video to interact with viewers rather than just publishing passive content.
How to build digital experiences using video online?
- 1. How to build digital experiences using video online? Webit, Sofia, Bulgaria, 8th of October 2009
- 2. Agenda Introduction Facts & figures Why the video content is so popular? The quiz Video ammunition 5 tips on how to engage through on-line video
- 3. "Companies stage an experience when they engage customers in a memorable way"
- 4. Internet has changed the world.
- 5. People don’t any longer accept the PUSH model of communication on the Internet.
- 6. BRANDS have to try harder in order to reach their customers.
- 7. Traditional methods / content don’t work.
- 8. We have to look for more engaging methods.
- 9. Internet has changed the world. Video has changed the internet.
- 11. Facts & figures on online video
- 12. It seems like there is video everywhere you look online. “ Today, the online video experience is light-years away from its humble origins. Propelled by YouTube, Web portals, premium sites and other sharing destinations, the Web has exploded with video content—most of it available for free to the consumer in browser-friendly interfaces . ” Paul Verna, eMarketer senior analyst and author of the „The Video Content: A Premium Opportunity” report.
- 14. „ eMarketer projects there will be 144 million online video viewers in the US this year, growing to 188 million viewers in 2013."
- 19. Why the video content is so popular?
- 20. Because people… … get what they want … when they want it … know how to use it
- 21. How information is absorbed
- 22. The quiz… With prizes
- 24. Video ammunition
- 30. Ikea / unavailable
- 33. Diesel / unavailable
- 37. 5 tips on how to engage through on-line video
- 38. Don’t simply move real-world content to the internet.
- 41. Ask people for their opinions!
- 42. Go beyond the usual. Experiment!
- 43. Thank you for your attention! Digital One ul. Dowborczyków 25 90-019 Łódź, Poland Tel. +48 42 677 14 77 Fax +48 42 677 14 78
- 44. About Digital One Digital One is a brand with 10 years of experience in interactive communication. We create digital strategies for brands with focus on ROI.