How To Build Your Audience
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This document provides guidance on building an audience by shifting one's mindset and approach. It recommends focusing on nurturing relationships over time rather than just seeking quick "leads." Specific tips include: teaching how to solve problems or sharing opinions to establish expertise; thinking of one's contacts as an audience rather than just leads; collaborating with others who reach the same audience; persistently following up on pitches until getting a "yes" or "no"; and having a clear call to action and next steps when presenting. The goal is to grow one's business over the long-term by developing relationships and an engaged audience.
How To Build Your Audience
- 1. how to Build your audience
- 4. Mind shift #1: “I’m not an expert”
- 6. "Why would they want little old me?"
- 7. “What would I talk about?"
- 8. What would i talk about? 1.teach them how to Solve a simple problem
- 9. What would i talk about? 1.teach them how to Solve a simple problem 2.share a controversial opinion
- 10. What would i talk about? 1.teach them how to Solve a simple problem 2.share a controversial opinion 3.teach your expertise
- 11. An Example
- 12. KAI davis, outreach CONSULTANT
- 13. 1. solve a simple problem “How to build relationships with influencers to get more traffic”
- 14. 2. a controversial opinion “if you want more traffic, You don’t need SEO, you need outreach!”
- 15. 3. teach your expertise “How to use podcasts to grow your audience”
- 16. Why build an audience?
- 17. Growing your business •Earn more money (raise your rates)
- 18. Growing your business •Earn more money (raise your rates) •Become more efficient (hire junior employees)
- 19. Growing your business •Earn more money (raise your rates) •Become more efficient (hire junior employees) •Improve your sales and marketing (become more efficient)
- 21. Mind shift #2: Stop Thinking Leads, Start Thinking AUDIENCE
- 22. “A proposal is like trying to get a date. If you ask someone to marry you the first time you talk, you’re not likely to get a yes” — Chet Holmes
- 23. An Example
- 31. Nurturing an audience • October, 2013: dude signs up for nick’s newsletter
- 32. Nurturing an audience • October, 2013: dude signs up for nick’s newsletter • October, 2013: dude responds to nick’s welcome email
- 33. Nurturing an audience • October, 2013: dude signs up for nick’s newsletter • October, 2013: dude responds to nick’s welcome email • November, 2014: dude emails nick about interaction design stuff and integrating a/b testing
- 34. Nurturing an audience • October, 2013: dude signs up for nick’s newsletter • October, 2013: dude responds to nick’s welcome email • November, 2014: dude emails nick about interaction design stuff and integrating a/b testing • July, 2015: dude replies to a 1- question survey nick sent asking about the #1 issue you’re having with your Software as a Service business. dude said “onboarding”
- 35. Nurturing an audience • October, 2013: dude signs up for nick’s newsletter • October, 2013: dude responds to nick’s welcome email • November, 2014: dude emails nick about interaction design stuff and integrating a/b testing • July, 2015: dude replies to a 1- question survey nick sent asking about the #1 issue you’re having with your Software as a Service business. dude said “onboarding” • July, 2015: nick has an active Draft Foundation lead
- 36. Nurturing an audience • October, 2013: dude signs up for nick’s newsletter • October, 2013: dude responds to nick’s welcome email • November, 2014: dude emails nick about interaction design stuff and integrating a/b testing • July, 2015: dude replies to a 1- question survey nick sent asking about the #1 issue you’re having with your Software as a Service business. dude said “onboarding” • July, 2015: nick has an active Draft Foundation lead • August, 2015: nick closes a Draft Foundation client
- 37. Playing the TWO YEAR long game
- 39. "Bigger checks take longer to grow."
- 40. 12 months watering my Garden and…
- 41. what’s in my garden? •$2,182 in product sales (this week) •$100,000+ in consulting revenue from my audience (so far 2015) •$25,000 in active proposals from guesting on podcasts (In September)
- 42. this shit works
- 43. Mind shift #3: reaching Your Audience
- 45. ask yourself: “Who is already reaching this audience?”
- 46. ask yourself: “how can i work with them?”
- 47. working together •write an article for their blog or newsletter •invite them on as a guest on your podcast •pitch them on having you on as a guest on your podcast •host a webinar together
- 48. Make a list of your dream placements and partners
- 50. schedule time to meet other professionals
- 51. There’s no “one right way” to build an audience
- 55. Mind shift #4: pitching, Persisting, and Presenting
- 56. Mind shift #4: pitching, following up, and Presenting
- 57. “The most impactful marketing tool? Direct personal contact.”
- 58. Pitching
- 59. One Email Every Day
- 60. what makes a great email?
- 61. what makes a great email? 1. well Researched 2. Relevant to them 3. clear call to action
- 63. Following Up
- 64. “If you email me for something, I'm going to delete it. You gotta follow up so I know you want it.” — @allanbranch
- 65. “Follow up until they hate you” — me
- 66. “What separates those who succeed from those who fail is those who succeed abandon their ego”
- 67. No response doesn’t mean “No”
- 68. It can take 7-10 emails Until they’re ready to work with you
- 69. follow up until you get a no — or get a ‘Yes’
- 71. presenting
- 72. Have a clear call to action and next step for the audience
- 73. Call to action
- 74. “If you want to learn more, visit {url} and enter your email to get {bonuses}
- 75. landing page
- 78. Where do you go from here?
- 79. 1. accept the fact that you are an expert
- 80. 2. Pick your three topics
- 81. 3. make a list of 20 dream placements
- 82. 4. send one pitch email every day
- 83. 5. set up a landing page and have a clear call to action
- 84. Want some awesome stuff? Get some awesome gifts SLIDES From this talk (with my speakers notes) practice worksheets (to help you practice these skills) 6 interviews on Audience Building (for your flight home) 70% discount on my two books (The Traffic Manual, The Outreach Blueprint)