How to create a really unique business
- 1. How to create a truly unique business Russell Cummings www.shifft.com.au March 2020
- 2. • COVID19 impacts • “Copycat” Businesses • Value Exchange • Business Models • Differentiation • Next Steps Today’s Webinar
- 5. A likely scenario Note: numbers are for illustration purposes only Source: http://www.emergentfutures.com/frontpage-article/covid-19-scenarios/
- 6. Business Options Opportunity Times Going OK but uncertain Hit the Wall Business is going well. Sales are improving e.g. Food, Health, Medical Devices, Transport & Logistics, Home Food Delivery, Fuel Business is OK but uncertain past immediate short term e.g. Building and Construction, Finance, Real Estate, Retail, Personal Services Business has already ”hit the wall” e.g. Travel, tourism, hospitality, entertainment Where is your business?
- 11. How can you differentiate your business? Target Market/Avatar Product or Services Pricing Client Packages Delivery
- 13. Product Strategy
- 14. Pricing There are 5 common tools for setting prices: • Cost Plus • RRP • Competitor Pricing • Market Will Bear • Target Pricing
- 15. Pricing Mechanisms 1. Do and charge – hourly rate 2. Fixed Price – set price incl time & materials – piece work 3. Commissions - % of revenue or cost 4. Subscription – fixed retainer 5. Volume based – useage charge
- 16. Client Packages
- 17. In the new post-COVID19 economy, how will you deliver your services? What are the options? • Face to face • Online • Click and collect/Takeaway • Home Delivery Delivery
- 20. Watch our Video on the 7Rs of Innovation https://youtu.be/TUR2uzM9R08
- 21. Download our COVID19 Business Survival Guide with free resources
- 22. Book a call with Russ https://calendly.com/russellcummings/30-minute-call
- 23. Thank You Russell Cummings Business Consultant M: 0414 929 585 W: www.shifft.com.au E: russell@shifft.com.au