How To Create An Unfair Advantage On Google With Video Search Engine Optimization
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The document outlines strategies for gaining an advantage on Google through Video Search Engine Optimization (VSEO). It emphasizes the importance of video content, as videos appear in 50% of Google searches and are more likely to engage users than static text. The piece details the components necessary for effective VSEO, including metadata and proper categorization, and encourages creative video content creation from various dealership departments.
How To Create An Unfair Advantage On Google With Video Search Engine Optimization
- 1. “How To Create An Unfair Advantage On Google Using Video Search Engine Optimization” nsdsf
- 2. • Sean V. Bradley • Founder & CEO, • Dealer Synergy • (866) 432-3555 • seanb@dealersynergy.com • www.internetsales20group.com • www.automtoiveinternetsales.com
- 3. Google Facts • ONLY .5% of people go past the 1st Page • ONLY 20% Of People Will “Click” Pay Per Click Ads • ORGANIC Optimization is the MOST Powerful Strategy • Google Prefers VIDEO Content OVER Static Content & Links • Videos show up in 50% of Google Searches
- 4. How To Create An Unfair Advantage On Google Using Video Search Engine Optimization Sean V. Bradley
- 5. Understanding the Power of Video How To Create An Unfair Advantage On Google Using Video Search Engine Optimization average buyer spends 11 hours performing online The research with three hours spent on video on and two hours doing searches. Sean V. Bradley More then 3 Billion Google Searches are completed daily Videos show up in 50% of Google Searches Video is 53 time more likely to be selected over static text link Video is off place SEO and is ranked more highly then on site SEO
- 8. VSEO Dominates All Other Search Strategies
- 9. VSEO Dominates All Other Search Strategies Unique value package proposition Leverages the “science of communication” Repurpose the videos from the VSEO strategy to ALL other aspects of communications, such as websites and email.
- 10. Video Search Engine Optimization Strategy of constant “uploads” Search engines have advanced technology, including speech recognition, facial recognition, and pixel recognition. Each video must be compelling and relevant, and most importantly, your video content needs to match your video: – Subject (header) – Description/anchor text – Meta tags – Category tags – Keywords – Links (names)
- 11. What is VSEO? There is a misconception that just adding video content to your website or uploading videos to YouTube is considered video search engine optimization (VSEO). There are a lot of companies claiming they have or do VSEO; unfortunately, that is really not the case. Video search engine optimization (VSEO) is the management and distribution of rich media (i.e. videos) across the Internet. This management includes the creation of the subject, descriptions, metadata, keywords, and category tags.
- 12. Video Search Engine Optimization Subject — Each video needs to have a unique subject line. Descriptions and anchor text — Each video needs to have a unique description. Metadata — You want to make sure that you use the proper meta tags for your videos. Category tag — Make sure you are using the right category. Upload to multiple video search engines ***
- 17. Sales Department Videos Customer Testimonials Walk-arounds Interior Feature Highlights Special Dealer Events and Sponsorships
- 18. Service Department Videos Customer Testimonials How-To Features Preventative Maintenance Tips Safety Bulletin Announcements Warranty Updates
- 19. Parts Department Videos Customer testimonials Target specialty audiences- independent repair shops Aftermarket parts for performance Tire, wheel, maintenance, parts, and specials
- 20. Finance Department Videos Customer testimonials Pre-sell backend products and their value Explain service contracts, ALH Insurances, prepaid maintenance programs Discuss credit history impact on loan rates and terms Talk about finance basics
- 21. Get Creative Lots of things happen in a dealership that might be interesting to consumers. Ask for ideas from your employees and award a prize for the best ideas Make your employees the star of the video Even someone detailing a vehicle can show a customer how to properly wax a vehicle or keep the interior clean
- 23. THANK YOU! Please Sign Up For www.InternetSales20Group.com & www.AutoMotiveInternetSales.com Call me if you want a FREE Custom Strategy Session. I would be happy to show you how you can CRUSH your competition!