How to Create Content for SEO That Earns Me Links?
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The webinar discusses strategies for creating shareable content to improve visibility in top-tier publications, highlighting the importance of long-form, list, and opinion posts for gaining shares and links. It emphasizes understanding audience needs, outreach strategies, and maintaining relationships with writers to secure content placements. Key news values, including impact and timeliness, are outlined to guide effective content development and amplification.
How to Create Content for SEO That Earns Me Links?
- 1. Webinar: Creating Content Publishers Want to Share
- 2. Listen to the Webinar! #ShareableContent
- 5. How Do I Get My Content on Top-Tier Publications?
- 8. Most Shared ContentMost Shared Content #ShareableContent
- 9. Today’s Trending ContentMost Shared ContentToday’s Trending Content #ShareableContent
- 10. Domain AnalysisMost Shared ContentDomain Analysis #ShareableContent
- 11. Top AuthorsMost Shared ContentTop Authors #ShareableContent
- 12. Interesting Finds New York Times Example • Long form content gets more shares & links • List posts achieve a lot more shares • Opinion posts get a lot more shares and links #ShareableContent
- 14. Design & Development ChecklistDEMAND FOR CONTENT #ShareableContent
- 15. Design & Development ChecklistDEMAND FOR CONTENT #ShareableContent
- 16. Design & Development ChecklistDEMAND FOR CONTENT #ShareableContent
- 17. Design & Development ChecklistDEMAND FOR CONTENT #ShareableContent
- 19. Traditional Newsroom Flow Chart #ShareableContent
- 20. Digital Publication Flow Chart #ShareableContent
- 21. Design & Development ChecklistEMBRACING DIGITAL PUBLISHING #ShareableContent
- 22. Design & Development ChecklistICE BUCKET CHALLENGE INFOGRAPHIC #ShareableContent
- 23. Design & Development ChecklistICE BUCKET CHALLENGE INFOGRAPHIC #ShareableContent
- 24. Design & Development ChecklistICE BUCKET CHALLENGE INFOGRAPHIC 266 5,500 #ShareableContent
- 25. Design & Development ChecklistDAN DIAMOND - FORBES #ShareableContent CNN, Huffington Post, Time Magazine, Billboard
- 26. Design & Development ChecklistEMBRACING DIGITAL PUBLISHING #ShareableContent
- 27. Design & Development ChecklistTHE ECHO CHAMBER #ShareableContent
- 28. Design & Development ChecklistTHE ECHO CHAMBER #ShareableContent
- 29. Design & Development ChecklistTHE ECHO CHAMBER #ShareableContent
- 30. Design & Development ChecklistTHE ECHO CHAMBER SOURCE #ShareableContent
- 31. DIGITAL PUBLISHING FLOW CHART #ShareableContent
- 32. Design & Development ChecklistHEARTBLEED INFOGRAPHIC #ShareableContent
- 33. Design & Development ChecklistHEARTBLEED INFOGRAPHIC #ShareableContent
- 34. Design & Development ChecklistHEARTBLEED INFOGRAPHIC #ShareableContent
- 36. Simple Can it be pitched in a subject line? U C C E S #ShareableContent
- 37. Simple Can it be pitched in a subject line? Unexpected You’ve got my attention, now can you keep it? C C E S #ShareableContent
- 38. Simple Can it be pitched in a subject line? Unexpected You’ve got my attention, now can you keep it? Concrete Can you express this in terms that I understand? C E S #ShareableContent
- 39. Simple Can it be pitched in a subject line? Unexpected You’ve got my attention, now can you keep it? Concrete Can you express this in terms that I understand? Credible Why are you telling me this story? E S #ShareableContent
- 40. Simple Can it be pitched in a subject line? Unexpected You’ve got my attention, now can you keep it? Concrete Can you express this in terms that I understand? Credible Why are you telling me this story? Emotional Why does this matter to my audience? S #ShareableContent
- 41. Simple Can it be pitched in a subject line? Unexpected You’ve got my attention, now can you keep it? Concrete Can you express this in terms that I understand? Credible Why are you telling me this story? Emotional Why does this matter to my audience? Stories What’s the narrative? How’s it flow? #ShareableContent
- 42. Design & Development Checklist8 NEWS VALUES #ShareableContent 1. Impact The significance, importance, or consequence of an event or trend. 2. Timeliness The more recent, the more newsworthy. 3. Prominence Occurrences featuring well-known individuals or institutions. 4. Proximity Closeness to the story. Geographically or in mentality. 5. The Bizarre The unusual, unorthodox, or unexpected attracts attention. 6. Conflict Controversy and clashes are newsworthy. 7. Currency Take into account what’s on people’s minds. 8. Human Interest More of an entertainment value.
- 43. Design & Development ChecklistLANGUAGE INTERACTIVE #ShareableContent
- 44. Design & Development ChecklistLANGUAGE INTERACTIVE #ShareableContent
- 45. Design & Development Checklist BEFORE YOU START DEVELOPMENT PRE-DEVELOPMENT • Exploratory Outreach • Find influencers • BuzzSumo • Test the market • Is your idea viable? • Get feedback • Use the feedback #ShareableContent
- 46. Design & Development ChecklistAMPLIFYING THE CONTENT #ShareableContent You’ve carefully decided on a content piece to develop… …so how do you get publications to place the content? You have to know where to look.
- 47. Design & Development ChecklistDEFINING THE AUDIENCE #ShareableContent
- 48. Design & Development ChecklistFINDING CONTACT INFO #ShareableContent
- 49. Design & Development ChecklistFINDING CONTACT INFO #ShareableContent
- 50. Design & Development ChecklistFINDING CONTACT INFO #ShareableContent
- 51. Design & Development ChecklistFINDING CONTACT INFO #ShareableContent
- 52. Design & Development ChecklistOUTREACH EMAIL #ShareableContent
- 53. Design & Development ChecklistKEEPING THE RELATIONSHIP #ShareableContent • Don’t just get the placement and disappear • Keep a black book and update it regularly • Stay active in their inbox • Once a month • Don’t “ask” for anything • Keep them up to date with what you’re working on • If the piece was well received, the writer likely wants more content • win/win
- 54. Design & Development ChecklistOUTREACH TIP #ShareableContent
- 55. Design & Development ChecklistOUTREACH TIP #ShareableContent
- 56. Design & Development ChecklistOUTREACH TIP #ShareableContent • Get familiar with their work • Has a lot to prove • Easier access point • Same SEO value as top writer • Traffic and social shares are cherry on top • Build the relationship as they grow