How to Create Great Mobile Cues: Writing Microcontent that Converts
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The document discusses the importance of content as a conversation in digital experiences, emphasizing the role of cues and microinteractions in enhancing user engagement. It highlights the need to establish a human voice and a brand's tone in writing effective cues. The presentation provides rules for crafting better messaging that resonates with the target audience.
How to Create Great Mobile Cues: Writing Microcontent that Converts
- 1. Create Great Mobile Cues: Writing Microcontent that Converts Ahava Leibtag MoDev East Thursday, December 12, 2013 @ahavaL #modeveast 1
- 2. What is content? @ahavaL #modeveast 2
- 3. @ahavaL
- 4. @ahavaL
- 5. @ahavaL
- 6. Content is a conversation. @ahavaL #modeveast 6
- 7. To whom are we talking? @ahavaL #modeveast 7
- 8. Who are we? (As a brand.) @ahavaL #modeveast 8
- 9. Content (conversation) is core to the digital experience. @ahavaL #7 Rules 9
- 10. CONTENT IS THE CONVERSATION THAT FUELS THE SALES PROCESS. @ahavaL #7 Rules 10
- 21. 21
- 23. What are cues? • Verbal directions • Design directions • Prompts @ahavaL #modeveast 23
- 25. What are microinteractions? • Interactivity directions • Error messages • Missing field messages @ahavaL #modeveast 25
- 29. How to Write Better Cues & Microinteractions @ahavaL #modeveast 29
- 30. Rule #1: Establish a human voice @ahavaL #modeveast 30
- 34. Rule #2: Establish voice and tone for your brand @ahavaL #modeveast 34
- 37. Voice We are: sophisticated innovative academic friendly fun important smart innovative funny hipster sarcastic sympathetic empathetic awesome helpful convenient @ahavaL #modeveast 37
- 38. Voice We are: sophisticated innovative academic friendly fun important smart innovative funny hipster sarcastic sympathetic empathetic awesome helpful convenient @ahavaL #modeveast 38
- 39. Voice We are: sophisticated innovative academic friendly fun important smart innovative funny hipster sarcastic sympathetic empathetic awesome helpful convenient @ahavaL #modeveast 39
- 40. Voice We are: sophisticated innovative academic friendly fun important smart innovative funny hipster sarcastic sympathetic empathetic awesome helpful convenient @ahavaL #modeveast 40
- 43. Define Tone Yes: Sound like <example> No!: Sounds like <example> @ahavaL #modeveast 43
- 47. Thank you! Ahava Leibtag Aha Media Group ahava@ahamediagroup.com @ahavaL @ahavaL #modeveast 47