How to Create your Inbound Marketing Strategy Using VBOUT
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The document outlines how to create an inbound marketing strategy using Vbout, emphasizing the importance of attracting, engaging, and closing leads organically. It describes Vbout's core tools for effective marketing automation, including landing pages, email campaigns, and social media management. The document highlights the significance of relationship building and the structured stages of inbound marketing to optimize lead conversion and customer engagement.
How to Create your Inbound Marketing Strategy Using VBOUT
- 1. How to Create your Inbound Marketing Strategy Using VBOUT Inbound Marketing Attract, Engage and Close Leads Organically
- 2. THE VBOUT COMMUNITY 20K MEMBERS - 8 YEARS
- 4. General Intro How to Create your Inbound Marketing Strategy Using VBOUT 5:00 – 5:15 5:15 – 5:50 5:50 – 6:00 Q&A Agenda
- 5. ✔ Marketing Automation ✔ Stack Simple Interface ✔ Great Price ✔ Premium Support ✔ Built-in AI and Predictive capabilities The VBOUT Stack
- 6. 10+ Core Tools Working Together Integrates well 1. Landing pages 2. Forms 3. Popups and site messages 4. Lead tracking 5. Automation sequences 6. Email campaigns 7. Social media listening 8. Social publishing 9. Retargeting 10. Analytics 11.Pipeline management 12.Calendar booking The VBOUT Stack
- 7. Full Product Video Tour🡪 VBOUT IN 1 MINUTE
- 8. Full Product Video Tour🡪 Lead Data Platform
- 10. BOOK YOUR PERSONALIZED DEMO TODAY! BOOK YOUR DEMO
- 11. How to Create your Inbound Marketing Strategy Using VBOUT
- 12. Intro to speaker Managing Partner at LesMarket.it & Vervevideos Search Engine Optimization Specialist Startup Adviser and Strategist Marketing Consultant & Growth Strategist Chartered Professional Marketer jalal@letsmarket.it www.letsmarket.it Jalal Hasbini Founder & CEO at LetsMarket.it
- 13. Content Goals of Inbound Marketing Attract Engage Close VBOUT For Marketing Q&A
- 14. Why Inbound Marketing? Goals are the fuel in the furnace of achievement. Every business must have one in order to succeed in the marketplace. These goals cut across numerous areas but all have two common grounds: Generating and nurturing leads! By leveraging the right methodology, businesses can constantly generate the qualified leads they need. The Goal of Inbound Marketing
- 15. • Inbound Marketing helps you grow your business by building a sturdy relationship with potential clients and customers. • Inbound Marketing has the “come to us" power. It clearly emphasizes the need of providing value to your consumers before engaging them in sales discussions. That is real marketing. • Inbound Marketing allows you to organically gather qualified leads thanks to it holistic and naturalistic approach, sparing you the need for a massive advertisement budget. The Goal of Inbound Marketing
- 16. You may have wondered why the popular phrase "content is king" exists. Is content really important, or should I just push my products and services with a "buy now and see" mentality and CTA? Here’s your answer: Content is not just a long boring text. It includes all the multi-media that keeps your website visitors engaged. This is where the different stages of Inbound Marketing come into play. The non-invasive and natural objective of Inbound Marketing is to ensure that customers interact with your content at distinct levels of your marketing funnel. This way, you can Attract, Engage, and Close them. The Basics
- 17. Inbound Strategy: Working Your Way Into Their Hearts The Attract Stage: Definition and Attraction The first stage in Inbound Marketing is the Attract Stage, wherein you learn about the ideal group of people to target. All information relating to demographics, behavioral habits, and aspirations of your ideal consumer is researched and carefully stored (data is life).
- 18. • The goal here is to accurately distinguish those who are likely to be interested in your brand/product from those that are not. • You can also ask pertinent questions about their needs, the problems they desire to solve, and their preferences. • In this stage, you can use your WEBSITE AND SOCIAL MEDIA CHANNELS to target your audience. The Attract Stage
- 19. Conversation is a two-way street that requires both speaking and listening. This stage is all about cultivating relationships with prospects. Take into account anyone who has had online engagement with your brand — they're a contact. You must then segment them depending on what they want from the brand and how you can provide them with it. The Engage Stage: Relationship Building
- 20. • The Engage stage is also known as the consideration stage. This relationship can be created by utilizing inbound strategies such as EMAIL MARKETING, MARKETING AUTOMATION, AND CONTACT PROFILING. • This is where you need VBOUT’s automation solutions to help you save time and prevent stress. By automating repetitive tasks, your team will have more time to focus on more valuable ones, such as reinforcing the marketing strategy. The Engage Stage
- 21. • At the Close stage, consumers are effectively converted into qualified leads who are enthusiastic about your brand. This is the stage at which qualified Inbound Leads are converted into paying clients and the deal is closed. • The Close stage is when we put it all together; we carefully customize this stage to encompass all of our previous efforts in order to optimize ROI and convert leads into customers. • By using an advanced pipeline management system like the one VBOUT offers, you can achieve optimal results in less time. The Close Stage: Leading Your Leads
- 23. VBOUT's marketing automation software centralizes your Inbound Strategy and helps you capture, nurture and close leads with powerful automation tools. VBOUT AUTOMATION STACK
- 24. Managing Social Media With VBOUT ● Connect your social profiles ● Schedule organic posts ● Monitor engagement ● Track channel performance in depth The Attract Stage
- 25. Building Landing Pages With VBOUT ● Ready made responsive and brandable designs ● Lead capture or blog type landing pages ● Deploy forms to capture information ● Personalize pages with people’s data ● Track the performance of pages in depth The Attract Stage
- 26. Email Marketing With VBOUT ● Carefully designed responsive templates ● AB testing subject lines and content ● Chunk sending and Predictive sending capabilities ● Powerful reporting and email tracking The Engage Stage
- 27. Multi-channel Automation With VBOUT ● Craft powerful workflows using the visual builder ● Reach prospects at the right time with behavior-based trigger and actions ● Deploy multi-channel messaging with Email, SMS, Web Push and Retargeting ● Track engagement at each step of the automation The Engage Stage
- 28. Contact and Data Architecture With VBOUT ● Robust lead tracking and 360 engagement view ● Score leads based on interactions with the brand ● Segment leads into personas for effective ABM ● Track goal conversions and e-com purchases ● Create a proper lead flow between VBOUT and 3rd party The Engage Stage
- 29. Pipeline Management With VBOUT ● Automate your lead pipeline via automation ● Properly assign leads to your team based on lead activity ● Visualize your task board using customizable Kanban The Close Stage
- 30. "Give them quality. That’s the best kind of advertising." - Milton Hershey Delighting Your Customers
- 31. QUESTIONS jalal@letsmarket.it www.letsmarket.it Jalal Hasbini Founder & CEO at LetsMarket.it
- 32. BOOK YOUR PERSONALIZED DEMO TODAY! BOOK YOUR DEMO
- 33. FAQ
- 34. THANK YOU