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FARAHIM ALILI
             10.03.2013.
     C H I S I N A U , M O L D O VA




How to Create Your
  Own Business
?



 What is Own Business?

 What is Start-up?

 What is Entrepreneurship?
Eric Ries says:

 Startup = Experiment
 Entrepreneurship is management
The way

 Think of a great idea
 Define your goals. Ask why.
 Write a business plan. Project Proposal
 Network
 Do it! Start to make your product
 Get investors
 Sell
Think of a great idea

Improve your creativity. Do new things!
Know yourself
Write ideas
Identify a problem
Analyze people
My experience




         Konullu.net – Support volunteering

 HiAzerbaijan.com – Short term home renting service
My idea can be successful?




image: startupquote.com
“If I had asked people what they wanted,
they would have said faster horses.” –Henry
Ford
Your startup idea need not be:

 Complex
 Unique
 Clever
 Secret
 First to market
 High-technology
 Free of competition
 Based on a patent
 Something you thought of yourself

3Days Startup
Define your goals.



               Why you want to do it?




PS. Make clear your goal on Startup project. I will help to you
in future understand you are successful or not.
Business Plan


   Executive summary
   Business description
   Marketing strategies
   Competitive analysis
   Development plan
   Financials
Network

Your network can be your..
- Customer
- Worker
- Investor
- Supporter
- Motivation source


If there is no, built network!
Hello, my
                     name is …




What will you say that will get her attention and will
produce a positive action ???
It is not about you

What do people NOT care about:

 NOT your research, your technology, your
  discovery …
 NOT how big your company is or how many
  employees you have
 NOT how many degrees you have or how many
  papers you’ve written
It is about solving problems!

The listener will care about:

 How you solve an important problem
 What makes your solution different
 What you need to be successful
 How they can help
Do it! Start to make your product
Get investors

 Decide on the type of investor you want to
  find
 Show your model product
 Share your business model
  Why do you need money?
  How will you spend it?
  What's the deal for the investor?

 Show why you?
 Know your rights
Sell

 Firstly to you.
 Ask why people will buy it?
 Do you make value?
 Understand motivation of buyers. Convert
 the customer's motivations into the
 product's characteristics.


BUT WHY MOST OF THE STARTUPS ARE FAIL?


    Exapmle: After 6 months, 8 of 100 startups make hope to
        success. (in Turkish market, by webrazzi.com)
Entrepreneurship




Entrepreneurship is hard!
Entrepreneurship




Entrepreneurship is really hard!
Sorry!


  There is no guaranteed
formula for startup success.

However, you can minimize risk.
Why my startup failed?

 We focused to money not product.
 More positive.
 Gave up.
 Less experience.
 Week marketing strategy.
 No mentor.
How you can measure your success?
Execution is everything




“In theory, there is no difference between theory
          and practice”-Albert Einstein
Summery



       Use your creativity.

  Make a product people need.

But don’t be sad if you don’t make
             money.
Recourses I used:

 Personal experience
 Cam Houser_Baku_Azerbaijan.ppt
 Marty Business Model.ppt
 Marty_Preparing & Delivering your Pitch.ppt
 Wikihow.com
 Forbes - http://www.forbes.com/sites/ilyapozin/2012/09/20/8-reasons-
  startups-with-good-ideas-fail/
 Slideshare.net
 Webrazzi - http://www.webrazzi.com/2012/12/21/turk-girisimcilik-
  ekosistemine-ters-acidan-bakis/
 Eric Ries - The Lean Startup
Farahim Alili


Multumesc amic!

    www.farah.im
    alili@farah.im

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How to create your start-up?

  • 1. FARAHIM ALILI 10.03.2013. C H I S I N A U , M O L D O VA How to Create Your Own Business
  • 2. ?  What is Own Business?  What is Start-up?  What is Entrepreneurship?
  • 3. Eric Ries says:  Startup = Experiment  Entrepreneurship is management
  • 4. The way  Think of a great idea  Define your goals. Ask why.  Write a business plan. Project Proposal  Network  Do it! Start to make your product  Get investors  Sell
  • 5. Think of a great idea Improve your creativity. Do new things! Know yourself Write ideas Identify a problem Analyze people
  • 6. My experience  Konullu.net – Support volunteering  HiAzerbaijan.com – Short term home renting service
  • 7. My idea can be successful? image: startupquote.com
  • 8. “If I had asked people what they wanted, they would have said faster horses.” –Henry Ford
  • 9. Your startup idea need not be:  Complex  Unique  Clever  Secret  First to market  High-technology  Free of competition  Based on a patent  Something you thought of yourself 3Days Startup
  • 10. Define your goals.  Why you want to do it? PS. Make clear your goal on Startup project. I will help to you in future understand you are successful or not.
  • 11. Business Plan  Executive summary  Business description  Marketing strategies  Competitive analysis  Development plan  Financials
  • 12. Network Your network can be your.. - Customer - Worker - Investor - Supporter - Motivation source If there is no, built network!
  • 13. Hello, my name is … What will you say that will get her attention and will produce a positive action ???
  • 14. It is not about you What do people NOT care about:  NOT your research, your technology, your discovery …  NOT how big your company is or how many employees you have  NOT how many degrees you have or how many papers you’ve written
  • 15. It is about solving problems! The listener will care about:  How you solve an important problem  What makes your solution different  What you need to be successful  How they can help
  • 16. Do it! Start to make your product
  • 17. Get investors  Decide on the type of investor you want to find  Show your model product  Share your business model  Why do you need money?  How will you spend it?  What's the deal for the investor?  Show why you?  Know your rights
  • 18. Sell  Firstly to you.  Ask why people will buy it?  Do you make value?  Understand motivation of buyers. Convert the customer's motivations into the product's characteristics.
  • 19.  BUT WHY MOST OF THE STARTUPS ARE FAIL? Exapmle: After 6 months, 8 of 100 startups make hope to success. (in Turkish market, by webrazzi.com)
  • 22. Sorry! There is no guaranteed formula for startup success. However, you can minimize risk.
  • 23. Why my startup failed?  We focused to money not product.  More positive.  Gave up.  Less experience.  Week marketing strategy.  No mentor.
  • 24. How you can measure your success?
  • 25. Execution is everything “In theory, there is no difference between theory and practice”-Albert Einstein
  • 26. Summery Use your creativity. Make a product people need. But don’t be sad if you don’t make money.
  • 27. Recourses I used:  Personal experience  Cam Houser_Baku_Azerbaijan.ppt  Marty Business Model.ppt  Marty_Preparing & Delivering your Pitch.ppt  Wikihow.com  Forbes - http://www.forbes.com/sites/ilyapozin/2012/09/20/8-reasons- startups-with-good-ideas-fail/  Slideshare.net  Webrazzi - http://www.webrazzi.com/2012/12/21/turk-girisimcilik- ekosistemine-ters-acidan-bakis/  Eric Ries - The Lean Startup
  • 28. Farahim Alili Multumesc amic! www.farah.im alili@farah.im