How to create more value with data you already have.
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The document outlines three methods for creating value for decision-makers: demonstrating how data influences outcomes, providing immediate answers followed by detailed explanations, and clarifying data that aligns with specific goals. It mentions the potential impact of SEM on customer acquisition costs linked to a 2014 strategy. Additionally, it promotes a weekly email subscription featuring curated links on data and decision-making.
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How to create more value with data you already have.
- 1. 3 ways to create value for decision makers.
- 2. 1. Show how data can be used. If you take this action you can expect this outcome.
- 3. 2. Boom! Here’s your answer. Start with the bottom line. Then explain in detail. Marketing Maven Does SEM lower customer acquisition costs? Maybe. Q1-Q2 SEM // QlikView We can attribute slight reductions in customer acquisition costs to our 2014 SEM strategy. #SEM #analytics #custacq$
- 4. 3. Connect the dots. Show specific data that illuminate a specific path to a specific goal.
- 5. Find out more. Get the Friday Five. 1 weekly email. 5 curated links on data & decision making. Sign up @ UglyResearch.com