How to Dominate Google Maps - Shaun Hudson
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This document discusses how businesses can use Google Maps APIs to put their business on the map and drive innovation. It provides examples of how companies in various industries like insurance, banking, transportation and retail are using location data and Google Maps APIs to enhance customer experience, optimize operations and gain business insights. Specific APIs and use cases discussed include geocoding, places, directions, distance matrix and street view APIs, as well as examples of using location data for customer routing, store locators, analytics and more.
How to Dominate Google Maps - Shaun Hudson
- 1. Putting your Business on the Map with Google Maps API’s, Innovation & Build what's next with Ancoris - The Power of Google Cloud Shaun Hudson Google Maps Business Manager, Ancoris
- 5. Work the way you live….
- 6. Innovation through location - more than just a map
- 7. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL7
- 8. Maps are an essential part of our lives
- 9. 10 milliseconds lag 20% of searches on Google.com are looking for local information 80% of mobile searches are done using Maps 1 billion users each month More than 100 million POIs 200 million mobile users each week
- 10. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL10
- 11. Paper maps 300 Years Google Maps, MapQuest, Yahoo! Maps 20 Yrs Real-time traffic 10 Yrs Innovation Static Digital Dynamic 1 2 3 Predictive 5 Machine Learning Intelligent 4 Billions of connected devices 1 - 3 Yrs? Intelligent 4 Billions of connected devices 1 - 3 Yrs? Predictive 5 Machine Learning
- 12. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL12
- 13. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL13 Maps & Imagery Directions & Distance People, Places & Things Visualisation
- 14. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL14 Location Services Advanced Geofencing & Safety Internet of Things Location Sharing
- 15. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL15 Movement Optimisation Asset Tracking & Navigation Real-time Movement Advanced Routing Algorithms
- 16. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL16 Location Intelligence Historical Data POI Information Machine Learning
- 17. What is your location strategy?
- 18. APIs for every platform Javascript API Street View Image API Static Maps API Embed API Geolocation API Elevation API Time Zone API Distance Matrix API Roads API Places API Directions API Geocoding API Web Services Web Android iOS Android APIPlaces API for Android SDK for iOS Places API for iOS
- 19. Back in the heady days of 2000, Netflix had 300,000 subscribers and was losing money. Reed Hastings flew to Dallas and met with Blockbuster, offering them 49% of the company. Blockbuster weren’t interested. At that time, they didn’t see a threat from digital media. Hastings flew home and set to work promoting Netflix to the public as the friendly rental underdog. By 2007, when Netflix began streaming movies and TV shows, it had all but won the rental war. With over 31 million subscribers today, they first re-invented dvd rental and are now re-inventing television
- 21. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL21 Brand Framework – Defining the Components 350% More likely to request an insurance quote 40% of people type more than one address 7 min How long people stay on the website Connecting people to personalized insurance quotes with GoodHome “GoodHome is more than informative, it’s compelling.” – Elizabeth Schreier, Director, Allstate
- 22. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL22 Brand Framework – Defining the Components Enhanced customer experience, security and fraud detection Real-time view of spending Including location of spend Insights where, who and what transactions Experience New generation of banking and customer experience
- 23. LOCATION INNOVATORS Driving you to be a better driver - Driveflo Goal: To collect and offer driver behaviour information to utilise in quotes and underwriting Solution: Gamified experience means the application is used multiple times per day, competitive driver rewards offered Impact: High use application allowing vital derived location intelligence data to be used by numerous Insurers, high customer usage and engagement
- 24. ● Panoptica Media ● DPD ● Ground Control ● Next ● Primark ● Tesco ● Canada Life ● Prudential ● Just Eat ● Uber ● Marinetraffic.com ● Deliveroo
- 25. Best Practises
- 26. Mobile first
- 27. Optimise design and user experience ● Optimise customer experience and journey ● Minimise clicks ● Relevant easy to find information ● Use Google Platform ● 50 % traffic increase on desktop, 100 % for mobile
- 28. Where are my stores closest to me now? Easily identify the customer’s position and the selling points next to him.
- 29. Google Places to improve search Use ‘autocomplete’ to help consumer find postcode / address
- 30. Using Google Maps to drive customer footfall Leverage multi-modal directions and traffic to route customers
- 31. Filter results Customer finds appropriate stores for their needs
- 32. Using Streetview to show venues & drive footfall Also use Business Streetview for virtual tours inside of venues
- 33. Remove advertising & competitors remove competitor advertising, promotions and listings on the Google Map
- 34. Google Confidential and Proprietary Search results by road network distance & time Road Network - distance and time / public transportSW15 1NB - As the crow flies 1 2 3
- 35. Product locator Show stock availability in stores Empower Users Reduce disappointment and missed sales opportunities
- 36. Journey / commute planner Find best store to visit on commute or journey Use ETA and traffic
- 37. Use locator to drive footfall - offers and incentives
- 38. The Google Cloud Platform
- 39. Questions?