How to Explain Gamification To Your Boss
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The document discusses gamification and how applying game mechanics can increase engagement for non-game activities. It defines gamification as using game thinking and mechanics to drive engagement and solve problems. Finally, it suggests gamification can work to increase customer acquisition, retention, website engagement, and more for businesses.
How to Explain Gamification To Your Boss
- 1. How to explain Gamification to your boss
- 2. What is gamification? Why does it work? Can it work for us?
- 3. What is it? Gamification applies game mechanics and game thinking to drive engagement and solve problems
- 4. What is it? How we make things in the Gamification world (non-game activities) more engaging Advergaming/ARG Games created specifically for marketing purposes Games Games we play as kids and adults
- 5. What is it? How we make things in the world (non-game activities) more engaging (Business goals helped by game mechanics) (game mechanics) (actual games) Games created specifically for marketing purposes (entertainment with a business goal) Games we play as kids and adults (mostly entertainment)
- 6. Why does it work? Game mechanics satisfy human desires
- 7. Why does it work? Graphic: Bunchball.com
- 8. Can it work for us? Customer acquisition Customer retention/loyalty Website engagement Creative brainstorming Recruitment Strategic planning Product innovation Team building
- 9. Can it work for us? e = Engagement Recency Frequency Duration Virality Ratings