How to Get a Job in PR: Understand the Power of Connectivity
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Shelly Kramer, CEO of V3 Integrated Marketing, emphasizes the importance of personal branding and social media presence for career success in today's interconnected world. She highlights how businesses and individuals must actively engage with audiences on platforms like YouTube and Twitter to establish their brands and communicate effectively. Practical steps for enhancing online presence include optimizing LinkedIn profiles, creating Google alerts, and participating in social media conversations.
How to Get a Job in PR: Understand the Power of Connectivity
- 1. Connectivity: Empowering You, Powering Your Career
- 2. Who Am I? Shelly Kramer CEO, V3 Integrated Marketing @shellykramer INTEGRATED MARKETING Vision + Voice + Value
- 3. My Job as “Top Dog” = Glam • Rainmaker • Coach • Soothsayer • Quarterback • Fire drill leader • Math nerd • Excellent juggler
- 4. If I Had A Theme Song
- 5. Let’s Talk About Me Then … 2008 0 0 0 0
- 6. This is What People Thought I Looked Like
- 7. This is What I Really Looked Like
- 8. Let’s Talk About Me Now… 2012 43k 1,829/12,173,740+ 3,362 30,000+
- 10. BIG
- 11. Climb On Out
- 12. Plant Your Flag
- 13. Raise It
- 14. Why Social Why now? We all need viable channels of communication – and social channels are communication tools
- 15. Why Social Why now? Today’s world is network of connected users, with a very broad reach, using new platforms. If you want to be successful, you need to plant your flag, go out on the limb, and own your “brand.”
- 16. Why Social Why now? 93%of people expect companies to have a social media presence. Companies are made up of people – what does your social presence look like?
- 17. is the second largest search engine next to Google with800 million unique users per month
- 18. • 48 hours of video uploaded every minute, which represents 8 YEARS of content uploaded daily • 3 billion videos viewed daily • More video is uploaded to YouTube in one month than the 3 major networks created in 60 years • YouTube’s demographic is broad: 18-54 years
- 19. Peop has over 800 million leregistered users
- 20. Peop has over le Over tweets per day
- 22. 400 Million By the end of 2012
- 23. Let’s Look At
- 24. 135 Million (reasons to participate), er …. users
- 25. users are Senior Managers, Middle Managers, CEOs, Presidents, V ice-Presidents, Sales Executives, Small Business Owners, Entrepreneurs and much more.
- 26. 80% Are College Graduates 53% Earn more than $100,000/year Average Age: 41 years
- 27. Understand The Web of Today Today’s Website
- 28. To understand why Social Media and Social Media Tools are important, understand the most important thing… is where we go – for everything
- 29. Tactics to find new customers 2010 2011 Website 51% 85% Email Offers Own List - 74% Search 38% 74% Video 20% 54%
- 30. Tactics to find new customers 2010 2011 Coupon Offers (Groupon) - 53% Mobile - 49% Twitter 27% 50% Facebook 43% 65%
- 31. Understand The Power of Personal Branding
- 32. Understand The Power of Personal Branding
- 33. Skeptical? Median Ages on Social Media Sites 41 33 31
- 34. of users across all social media platforms are 18 to 50 years of age
- 35. 35 years or older 65% are 35 to 54
- 36. We’re a Wired Bunch – And We Participate in Social Media 51 % Higher Email
- 37. It’s Important to Understand Who is Where
- 38. Facebook: Not Just For Kids
- 39. So … How Do I Do This?
- 40. •Google Yourself • Create a Google Profile • Get Your LinkedIn Profile in Shape • Own Your Name
- 44. •Set Up Google Alerts • Get a Gravatar • Read blogs, leave comments • Start blogging and participating meaningfully in social channels
- 47. And most importantly, reme mber ….
- 48. Suck it Up And Get Out There – The Company is Grand
- 49. Plant It – Fly It
- 50. Raise Your Hand … Often
- 51. When You Aren’t Sure … Stalk
- 52. Think Big
- 53. Me?
- 56. And we all know this ….
- 57. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” - Charles Darwin
- 58. Stalk Me … 816.200.2520 Shelly@V3im.com www.v3im.com LinkedIn twitter.com/shellykramer facebook.com/shellykramer Shelly DeMotte Kramer
- 59. INTEGRATED MARKETING Vision + Voice + Value v3im.com
Editor's Notes
- #3: Borrell AssociatesShape decisions made by the business
- #5: My preference with large photos would be to drop the background and paste the photo in.
- #7: Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
- #8: Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
- #18: or 1 out of 3 humans on the net globally
- #19: or 1 out of 3 humans on the net globally
- #28: Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
- #29: No border around the box
- #30: Where do these tats come from??? Don’t believe people weren’t using email etc., in 2010, so I need to know what this means
- #32: Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
- #33: Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
- #37: Email, SMS, IM, social networks, and phone commonly usedParticipation in social networks is 51% higher than average
- #40: No border around the box