![SEO-driven content
Content created
specifically to target
what people are
searching for.
[how to play guitar]](https://image.slidesharecdn.com/v2howtogethighqualitysearchtraffic-160527153016/85/How-to-Get-High-Quality-Search-Traffic-32-320.jpg)
![Keyword research (example)
â Get ideas on how to
target the keyword
[email marketing].
â Ubersuggest takes
Googleâs search
suggestions and
makes a list of the
top 10 keyword
suggestions.](https://image.slidesharecdn.com/v2howtogethighqualitysearchtraffic-160527153016/85/How-to-Get-High-Quality-Search-Traffic-37-320.jpg)
![[how to play a guitar]
â Google cares a lot
about giving users a
great search
experience.
â If the search query is
better resolved with a
local search result or
video, then theyâll
display it.
Content creation (cont.)
[lunch]](https://image.slidesharecdn.com/v2howtogethighqualitysearchtraffic-160527153016/85/How-to-Get-High-Quality-Search-Traffic-41-320.jpg)
How to Get High Quality Search Traffic
- 1. How to get high quality search traffic @bernardjhuang
- 2. I am Bernard Huang Iâm currently a SEO & SEM consultant at Mushi Labs. I was the growth hacker at 42Floors where I focused on driving tons of organic traffic to our website. You can find me at @bernardjhuang. Hello!
- 3. Agenda 1. What is high quality search traffic? 2. State of SEO in 2015 3. What is content? 4. How to run a SEO-driven content campaign
- 4. What is high quality search traffic? People who come from an organic search channel to your website that convert. 1
- 5. High quality search traffic is different for every business.
- 6. I want more ________.
- 7. More people buying stuff from me.
- 8. More pageviews and leads for businesses in my directory.
- 9. More people reading and sharing my content.
- 10. More people reading my content and clicking on my affiliate links.
- 11. More people paying for my SaaS.
- 12. More people reading and subscribing to my emails.
- 13. High quality search traffic = People who come from organic search that convert.
- 14. The State of SEO in 2015 Focus on satisfying the user and all else will follow. 2
- 16. From a 2015 Moz Survey 150 search experts were asked to weigh the impact of ranking signals for SEO. 6 of the top 8 factors are related to satisfying user intent with good user experience. https://moz.com/search-ranking-factors/survey
- 17. 4 of the top 5 ranking factors were related to backlinks. The other top ranking factor was keyword usage. This is drastically different than what search experts were saying in 2009 https://moz.com/search-ranking-factors/2009
- 18. Creating content that satisfies a userâs search intent. Current SEO =
- 19. Good News â Content that satisfies a userâs search intent will organically rank despite having limited backlinks, social signals or domain authority. Bad News â Content that satisfies a userâs intent is more time consuming and expensive to produce compared to creating keyword-stuffed content. Good news and bad news
- 20. What is content? Just about anything that is published online. 3
- 22. Your product
- 23. Information about your business
- 24. User generated
- 25. Articles
- 26. Videos
- 27. Tools
- 28. Data
- 29. â Your product â Information about your business â User generated â Articles â Videos â Tools â Data â And just about anything published online. Content can be:
- 30. Ultimately, people are on the internet to consume content.
- 31. But, how do we connect this with this?
- 32. SEO-driven content Content created specifically to target what people are searching for. [how to play guitar]
- 33. To get high quality search traffic, create content that fulfills the searcherâs intent.
- 34. How to run a SEO-driven content campaign Figure out what people are searching for and create content that solves their problems. 4
- 36. Keyword research is the most important part of a SEO-driven content campaign because it â calculates an approximate amount of search traffic you expect to capture â identifies the high intent keywords that are most likely to drive conversions â defines what your content is going to be about Keyword research
- 37. Keyword research (example) â Get ideas on how to target the keyword [email marketing]. â Ubersuggest takes Googleâs search suggestions and makes a list of the top 10 keyword suggestions.
- 38. Keyword research (example) â Use Googleâs Keyword Planner Tool to get search volume data on the list of keyword ideas from Ubersuggest.
- 39. â Export as CSV and figure out which keywords are relevant for your business and group them into content categories. Keyword research (example)
- 40. â The content categories define what types of content people are looking for and the keywords now define sub-headers in the content. â You must now carefully craft content that satisfies the userâs intent. Content creation
- 41. [how to play a guitar] â Google cares a lot about giving users a great search experience. â If the search query is better resolved with a local search result or video, then theyâll display it. Content creation (cont.) [lunch]
- 42. So the question is, would you be satisfied with your own content given the keywords youâre targeting?
- 43. If someone visits your content from the search results page of a search query and it doesnât satisfy their needs⌠â Google will know that they came back to the search results page, clicked on another result, and if that result satisfied the userâs intent. Content creation (cont.)
- 45. âIt appears that people are satisfied with the resultâ
- 48. â Focus on satisfying the user and all else will follow. â Use keyword research to drive content creation and identify high intent keywords. â Google is using user engagement metrics to grade how good your content is in comparison with everything itâs indexed. Concluding thoughts
- 49. Any questions ? You can find me: â @bernardjhuang â bernard@mushilabs.com â mushilabs.com Thanks!