How to Get More from Google Data Studio with SEMrush
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The document discusses how to enhance Google Data Studio using SEMrush, focusing on integrating data for domain tracking, analytics, and site audits. It provides tips on data selection, styling options, and blending data for improved dashboard performance. The session emphasizes creating effective visualizations and scalable reports while optimizing API usage.
How to Get More from Google Data Studio with SEMrush
- 1. How to Get More From Google Data Studio with SEMrush Nick Wilsdon #SEJWebinar @nickwilsdon
- 2. #SEJWebinar @nickwilsdon Why should you listen to me? ⢠Worked in SEO since 2001 ⢠Led and built network teams at Arena Media, Havas and Dentsu ⢠Led the global SEO programme across Vodafone Group - across 22 international markets to 516m mobile customers ⢠Consultant for Vodafone Partner Markets across 40 international markets, eBay Inc. and Acronis International GmbH. ⢠Partner at Torque Partnership â a network of senior digital consultants (torquepartnership.com)
- 3. #SEJWebinar @nickwilsdon Integrating SEMrush w/ Google Data Studio https://bit.ly/semrushdatastudio Position Tracking Domain Analytics Site Audit
- 4. #SEJWebinar @nickwilsdon Focusing on domain overview metrics Research or monitoring on your own domains or competitors
- 5. #SEJWebinar @nickwilsdon What can you do with this data? ⢠You can get data on: ⢠organic keywords (no. and positions) ⢠traffic (estimated) and cost. ⢠Google Ads traffic and cost. ⢠Covers 121 Google ccTLDs and 18 mobile Google ccTLDs (Mobile update March 2021) ⢠Great for top-level report across multiple domains using multiple data points (without hitting your project limit within SEMrush)
- 6. #SEJWebinar @nickwilsdon Use Case: ccTLD migration to COM
- 7. #SEJWebinar @nickwilsdon Limitation: currently only able to modify root domain, not exact URL, subdomain or subfolder 1 3 2
- 8. #SEJWebinar @nickwilsdon Tip: if you ever get stuck, put your data into a table. Indicates the solution is to use different date format but remember 15th <month> for later!
- 9. #SEJWebinar @nickwilsdon Data options 1. Select absolute date format (Year Month) 2. Choose organic kwds and traffic metrics 3. Date (varies by data set) 4. We can select parameters for each chart 1 2 43
- 10. #SEJWebinar @nickwilsdon Style options 1. Set axis for left / right 2. Optional: reference lines using averages 2 2 1 1
- 11. #SEJWebinar @nickwilsdon Data options 1. Select absolute date format (Year Month) 2. Sort and rename keywords pos. options, drag 1-3 to the bottom. 3. Select parameters (Google locale on desktop or mobile and target domain) 2 1 3
- 14. #SEJWebinar @nickwilsdon Blend Data ⢠Use unique names for shared dimensions, i.e. Organic Keywordsâ or âOrganic Trafficâ
- 15. #SEJWebinar @nickwilsdon ⢠IMHO easier to add/manage metrics in the data resources > edit connection screen ⢠This is a v. basic calculated field to give you 51-100 positions in one block (simplify visualisations) ⢠Tip: you can manually update Field IDs to connect graphs together
- 16. #SEJWebinar @nickwilsdon Improve dashboard performance ⢠Improve report performance ⢠Can store up to 100MB of data ⢠Allows flexibility with aggregated data ⢠Very useful for data with monthly updates ⢠Optimise your API usage and fees Further reading: https://bit.ly/extractdataconnector
- 17. #SEJWebinar @nickwilsdon How to use Extract Data 1. Set naming convention 2. Pull in all dimensions, metrics etc. required 3. Set auto-update dates, and note Last updated timestamp (tip: save and extract when making any changes) 1 2 3
- 18. #SEJWebinar @nickwilsdon You have learnt How to create basic graphs from the SEMrush Domain History data set To blend that data to create more useful visualisations How to improve your dashboard performance to make scalable reports with multiple charts per page