How to Get More Push Notification Opt-Ins
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The document discusses strategies mobile apps can use to encourage users to allow push notifications. It suggests "priming" users by explaining the value of push notifications before displaying the iOS push prompt, or only displaying the prompt to power users after multiple sessions. The key recommendation is to use a hard-coded prompt first to avoid wasting the one chance given by the iOS prompt to ask for push permission.
How to Get More Push Notification Opt-Ins
- 1. @APPBOYDAVE ALLOW PUSH NOTIFICATIONS? I DON’T THINK SO.
- 2. CONVINCING USERS TO ALLOW PUSH IS HARD. More and more apps are “priming” users
- 3. NHL GAMECENTER If user clicks here, do NOT display iOS push prompt; wait to display until user becomes a power user If user clicks here, display iOS push prompt… @APPBOYDAVE
- 4. MY WINES If user clicks here, display iOS push prompt… If user clicks here, do NOT display iOS push prompt; wait to display until user becomes a power user @APPBOYDAVE
- 5. BREAKING NEWS @APPBOYDAVE If user clicks here, display iOS push prompt… If user clicks here, do NOT display iOS push prompt; wait to display until user becomes a power user
- 6. FOURSQUARE @APPBOYDAVE If user clicks here, display iOS push prompt… If user clicks here, do NOT display iOS push prompt; wait to display until user becomes a power user
- 7. YO If (and only when) user clicks here, display iOS push prompt… @APPBOYDAVE
- 8. CIRCA When user clicks here, display iOS push prompt… Circa does a really good job priming users in the app’s intro tutorial, by telling them what to do + why to do it. @APPBOYDAVE
- 9. FINAL THOUGHTS You only get ONE SHOT with the iOS push prompt. Don’t blow it. @APPBOYDAVE Use your own HARD-CODED PUSH PROMPT before displaying the actual iOS push prompt. If a user chooses not to allow push on your hard-coded prompt, WAIT until they become a power user (multiple sessions, heavy feature usage, etc.) to display the iOS push prompt.
- 10. FOLLOW ME ON TWITTER! @APPBOYDAVE