How to get more website sales @FirstStepsOM
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This document discusses how to increase website sales through organic marketing without paying for advertising. It focuses on understanding how search engines work and optimizing a website for conversion. The two keys to success are knowing the target audience and creating useful content for them. Specific areas covered include what is organic marketing, why it is beneficial long-term, focusing on search engines and website optimization, and how the two main aspects of organic SEO marketing can drive more online sales.
How to get more website sales @FirstStepsOM
- 1. How to get more website sales Without paying for advertising
- 2. What this presentation is about • What is organic marketing? • Why bother with organic marketing • Focus areas to increase sales through your website • How search engines work • Understanding how your website design can increase or decrease sales • The two keys of SEO marketing success • How to optimise everything for more sales
- 3. What is organic marketing? A long term strategy that uses search engine algorithms to increase website traffic.
- 4. Why bother? • TYPE of traffic = higher conversions because of search intent • SUSTAINABLE approach; doesn’t end when ad money runs out • CHEAPER than advertising in the long run • Easier to DOMINATE your market • Search engines the ideal MATCHMAKER • Organic traffic = instant CREDIBILITY boost
- 5. Focus areas for more online sales • Search engines • Website conversion optimisation
- 7. Understanding website conversion optimisation Image Credit: novasolutions.ca
- 8. Two keys to more organic online sales 1. Know your audience 2. Give them what they need Content
- 9. Then…