How to get started with Content Marketing
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The document provides a comprehensive guide to getting started with content marketing, emphasizing its importance and how it differs from traditional marketing. It outlines strategies for choosing topics, content types, and distribution channels while highlighting the significance of understanding customer problems and needs. Additionally, it addresses common myths about content creation and offers practical steps for implementation, including measuring impact and using various tools.
How to get started with Content Marketing
- 1. Getting Started with Content Marketing Harish Venkatesan
- 2. About myself • Lead Product & Growth tech startups • Raised 1M USD and grew user base from 0 to 40K in 6 months in B2C tech startup • Integrating “product” to the minds of customers
- 3. What, why and the how • What is Content Marketing? • Why is it important today? • How is it different from traditional marketing?
- 4. Scope • Customers vs Products • Approach vs Hacks • Story vs Channels
- 5. Approach • The customer • The problem • What you want to achieve? (Awareness, Acquisition, Branding)
- 7. How to choose the topics • What are your customer’s core problems? • What’s different about what you are talking about? • What are your business needs?
- 8. Choosing topics - example
- 9. Where to find the topics? • Talk to probable customers • Check out online communities • Explore few topics around the subject • Keyword search (Buzzsumo, Google Trends) • Check what your competition is doing
- 10. The Story
- 11. The Story • Hero • Problem • Insight/Solution
- 12. How to choose content type? • Blogs • Podcast • Videos • Case studies • White paper • Guest posts • Forums • Q & A sites
- 13. How to choose content type? • Competition • What is important to your business right now? • What you are talking about? • What are your customers’ needs?
- 14. How to choose channels? • Psychology of the platform • Where do your customers hangout online? • What type of content are you talking about? • Re-using content to explore channels to see engagement
- 15. Distribution : Reaching your audience • Social media - Facebook groups, LinkedIn etc • Influencers • Partners (Link building)
- 16. Measuring the impact at early stages • Qualitative • Topic vs content issue • Is your content connecting with your audience?
- 17. Success stories
- 18. Process • Analytics, Customer feedback and Competition • SEO • Editorial calendar • Distribution
- 19. Tools - Buzzsumo • §
- 20. Tools • Buffer - Scheduling your posts • Canva - Creating posters • Unsplash - Free stock photos
- 21. Myths • It’s all about creation • Distribution = starting a blog • Needs high quality • Content needs to be original
- 22. Practice • Who is your customer? • What is the problem area you are operating? • What are the probable issues your customer might be facing? • What are your customers saying as missing?
- 23. If you need help in getting started • mail me at harryven@productstory.io • Call me at +358 46 5227823