How to get top in Google
- 1. How to get Number 1 in
- 2. The 1 Hour Version The MD’s Guide to getting top in Google How to know enough to get someone to do it Some things to look for when talking web design
- 3. To Start... The 1 Minute Version 1. Choose the Right Phrases 2. Start thinking like Google 3. Get a few simple things right on the page 4. Build links to your page 5. Write more content 6. Write more content 7. Bank the money
- 4. What Phrases? What do you want to target? Be sure Do your research Think about your targets Put yourself in their minds What would you type?
- 5. What Phrases? What would you type if you? Wanted a matchstick puzzle for the kids? Wanted a hotel room in Swindon? Wanted a consultancy to help you sell more cars? Wanted to sack 500 people and outsource in the automotive business? Wanted a velux window? Wanted to know more about extended your listed building? Wanted some MD advice or training? Wanted affordable housing or key worker housing in Maidenhead? Wanted to investigate shared ownership in Maidenhead?
- 6. What Targets? Before you start - think hard Choose carefully and widely Think like your customer What you want to say about you is not important Use Google to help
- 8. It even advises you on others...
- 10. Other Phrases
- 11. Phrases Now Chosen Got your keyword phrases Know what you want people to do? Now lets get some traffic...... Lets get to Number 1
- 12. Now Think Like Google
- 13. Think Like Google What do you want? Give people what they want How do you decide?
- 14. Google is Blind Google Reads Text Google Reads Titles Google Reads Headings Google Can Not Read Images Google Can Not Read Flash Google Can Not Read Your Mind
- 15. What can Google Read? The Title Text Links The Page Name Images Images Things you don’t print
- 16. So what is this about?
- 17. Rooflights – Number 1
- 18. Or This?
- 19. So what have we learnt? 1. Choose the Right Phrases Done 2. Start thinking like Google What will Google think of what I have done? 3. Get a few simple things right on the page Titles Content Header Copy – Make sure the target phrases are in the copy Internal Links Alt Tags on images
- 20. To Start... The 1 Minute Version 1. Choose the Right Phrases 2. Start thinking like Google 3. Get a few simple things right on the page 4. Build links to your page 5. Write more content 6. Write more content 7. Bank the money
- 21. Links Google can also read links to other websites What sites link to you? What is the content of those pages? What text do they link to you with? Called ‘Anchor Text’ Links to you are called Backlinks
- 22. Jim – Already there!
- 24. Learning Tree - Spyglass
- 25. PH impetus - Spyglass
- 26. Ph impetus – the Competition
- 27. How do you build links? Write content and people do it for you! Suppliers Awards Local Web Sites Friends Relevant Websites – Offer a Service to readers Not link Swapping / Reciprocal Links
- 28. What have we learnt? 1. Choose the Right Phrases 2. Start thinking like Google 3. Get a few simple things right on the page 4. Build links to your page Get the Anchor text right 5. Write more content 6. Write more content 7. Bank the money
- 29. What Next? Write more content Lots of it What questions does your target market have? Build content on those subjects Show off your expertise
- 30. What Next? Even More Content Remember Jims Backlinks? They link to the content Its called Linkbait
- 31. What do we now Know? 1. Choose the Right Phrases 2. Start thinking like Google 3. Get a few simple things right on the page 4. Build links to your page 5. Write more content 6. Write more content 7. Bank the money
- 32. So do you know enough to be Number One?
- 35. What is this about?
- 36. And this one?
- 37. Go and Get Number 1 in
- 38. Handling Multiple Targets Multiple Targets can be Difficult Be Focussed – one page = one target Or group of like minded targets Remember Google is clever Create Pyramids of Focused Content The Top of the Pyramid if the focus page Inside the Pyramid, look only to the top
- 39. Internal Link Structure Google reads link text Does your site use ‘click here’ or ‘read more’? Make your Internal Links work for you
- 40. Get Internal Links Right
- 44. Garden Games
- 47. Trampoline Pads
- 48. Trampoline Parts
- 49. Intex Pools
- 50. Sea Scooters
- 51. Trampolines
- 54. New Table Tennis Site