How to grow a conference as a side project – lessons learned from push
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The document outlines lessons learned from organizing the Push Conference, emphasizing the importance of strong partnerships, focused communication, and gathering feedback to improve future events. Key takeaways include simplifying conference concepts and ensuring high-quality speakers, while also adapting to changes in audience needs and market conditions. The growth of the conference over the years demonstrates the value of strategic planning and engagement with the community.
How to grow a conference as a side project – lessons learned from push
- 1. How to grow a conference as a side project Lessons learned from push.conference Lean Startup Meetup Munich | 28th of August 2014 Thomas Gläser | Curator @ push.conference
- 3. 500 conference timeline 250 decoded 23 Oct 2010 290 Gäste 80€ decoded 15 Oct 2011 370 Gäste 80€ decoded@mcbw 8-10 Feb 2012 81 Gäste 800€ push.conference 10-11 Oct 2014 450 Gäste 350€ push.workshops push.conference 25-26 Oct 2013 450 Gäste 350€ push.workshops push.conference 23-24 Nov 2012 400 Gäste 350€ 0
- 4. Vision 2010 Unite artists, designers & developers in order to get inspired and build great things for the future.
- 5. Challenge Build a conference out of nothing.
- 6. What do you need to start a conference?
- 7. What do you need to start a conference? Speaker Location Catering Visibility Ticketing
- 8. What do you need to start a conference? Speaker Location Catering Visibility Ticketing State Funding Good Network Existing Market Market-Know-How No Competition in Munich
- 10. Challenge How to reach our customers? How to get traffic on website and start selling tickets with 0 € marketing budget?
- 11. Get strong partners – Gain traffic
- 12. Moment of Truth
- 15. After the conference is before the conference How to get feedback? And how to interpret?
- 19. Good sign If things like »quality of the coffee« has been discovered as the top issue, you probably did a good conference.
- 20. Key take-aways – decoded 2010 1. Switch language from german to english 2. Online communication is the thing
- 24. Key take-away – decoded 2011 Don’t loose focus. Getting high-quality speakers is a key-activity.
- 25. Request from Munich Creative Business Week Opportunity to Experiment!
- 26. Topics ! ! Customers ! Format decoded decoded@mcbw Inspiring projects from design & tech Freelancer, Employees, Students up to 400 Guests 1 day @ Freiheiz max. 99 € Strategy & process for application design ! Freelancers, Team Leads, CEOs 70 Guests 3 days @ BMW Welt max. 799 €
- 30. key take-away – decoded@mcbw 2012 Almost same revenue of decoded or decoded@mcbw. Are there ways to unite?
- 31. R.I.P. decoded conference What’s next?
- 32. Topics ! ! Customers ! Format decoded decoded@mcbw Inspiring projects from design & tech Freelancer, Employees, Students up to 400 Guests 1 day @ Freiheiz max. 99 € Strategy & process for application design ! Freelancers, Team Leads, CEOs 70 Guests 3 days @ BMW Welt max. 799 €
- 33. What’s next? Inspiring projects from design & tech Freelancer, Employees, Students up to 400 Guests 1 day @ Freiheiz max. 99 € Strategy & process for application design ! Freelancers, Team Leads, CEOs 70 Guests 3 days @ BMW Welt max. 799 € Unite Inspiration & UX-Business ! Freelancers, Team Leads, Employees, CEOs, Students 400 Guests 2 days @ BMW Welt & Alte Kongresshalle max. 350 €
- 35. Test it quick iCal at website before ticketing launch
- 36. Challenge Build a new conference out of something. Team up!
- 38. Key-Activity 60% of effort is communication!
- 39. Content is King Beware! Buzzword ;)
- 45. key take-aways – push.conference 2012 1. Simplify the conference concept. 2. Improve to unite people at the conference. 3. Show more diversity, give talents a chance. 4. Keep the spirit alive.
- 50. keep pushing – push.workshops
- 52. key take-aways – push.conference 2013 Keep quality and organise as efficient as possible
- 53. Fr. 10th - Sa. 11th of October 2014 Alte Kongresshalle Munich http://push-conference.com/2014 Save 15% till end of next week with code: LeanMuc14