How To Grow Your Way Out Of A Recession
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The document discusses how businesses can grow during an economic recession using search engine marketing and social media. It recommends establishing an online presence through a website, blog, and social media accounts to build credibility and expertise. Content should be distributed across platforms to drive traffic to the website and increase search engine rankings. Social media was highlighted as a good way for businesses in the healthcare sector to participate in discussions around healthcare reform.
How To Grow Your Way Out Of A Recession
- 1. © 2009 Site-Seeker, Inc. How to Grow Your Way Out of a Recession Search Engines and Social Media 10/06/09 www.site-seeker.com
- 2. © 2009 Site-Seeker, Inc. Overview Point 1: Search Engine Marketing is a System Point 2: Social Media is Perfect for Business Point 3: Blogs establish you as the expert and support a strong search engine marketing plan Story: Social Media and Health Care Reform www.site-seeker.com
- 3. © 2009 Site-Seeker, Inc. Point 1: Search Engine Marketing is a System Vertical Drive Websites Social Media Your Website Convert Your website is a machine…. Measure and improve www.site-seeker.com
- 4. © 2009 Site-Seeker, Inc. - www.site-seeker.com
- 5. © 2009 Site-Seeker, Inc. - www.site-seeker.com
- 6. © 2009 Site-Seeker, Inc. Point 2: Social Media is Perfect for Business www.site-seeker.com
- 7. © 2009 Site-Seeker, Inc. Client Goals Goals Visibility of Science (Intellectual Capital) Name Recognition New Business Government Sector Pharma/Biotech Service Sector Products Recruitment Post-Doc Candidates Service Sector Reduce Costs Crisis Management Reputation Management Harvest Social Capital Internal Communication www.site-seeker.com
- 8. © 2009 Site-Seeker, Inc. Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Lead Networks Discussion Become the Participate Expert in Create Discussion Content Distribute Content www.site-seeker.com
- 9. © 2009 Site-Seeker, Inc. Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Lead Networks Discussion Become the Participate Expert in Create Discussion Content Distribute Content www.site-seeker.com
- 10. © 2009 Site-Seeker, Inc. How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Bookmarking Facebook Sites Other Blogs LinkedIn www.site-seeker.com
- 11. © 2009 Site-Seeker, Inc. Point 3: Blogs establish you as the expert and support a strong search engine marketing plan Website Search (blog) Rank Engines Content Distribute Need Social Interaction Prospects Properties Branding www.site-seeker.com www.site-seeker.com
- 12. © 2009 Site-Seeker, Inc. Story: Social Media and Health Care Reform www.site-seeker.com
- 13. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 14. © 2009 Site-Seeker, Inc. Approx 700% increase Aug 08 – Aug 09 www.site-seeker.com
- 15. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 16. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 17. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 18. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 19. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 20. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 21. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 22. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 23. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 24. © 2009 Site-Seeker, Inc. www.site-seeker.com
- 25. © 2009 Site-Seeker, Inc. Summary Point 1: Search Engine Marketing is a System Point 2: Social Media is Perfect for Business Point 3: Blogs establish you as the expert and support a strong search engine marketing plan Story: Social Media and Health Care Reform www.site-seeker.com
- 26. © 2009 Site-Seeker, Inc. Thank You Brian Bluff President Email: brianbluff@site-seeker.com Blog: www.site-seeker.com/briansblog/ Twitter: ssiBrian (315) 732-9281, 11 www.site-seeker.com