How to have a killer ecommerce web site?
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The document outlines various web development strategies and best practices, highlighting the significance of clarity, ease of navigation, and effective marketing for optimizing online platforms. It emphasizes traffic generation techniques, conversion rates, and the importance of high-quality visuals and user experience. Additionally, the author shares insights from their professional background and potential growth opportunities for e-commerce ventures.
How to have a killer ecommerce web site?
- 1. Ali Tavanayan ali@TEIWebSolutions.comTEI Web Solutions 13th May 2015
- 8. οΆHosted platforms οΆCloud οΆHosting ο Share ο Dedicated οΆOpen Source οΆMobile Friendly vs. Mobile Responsive
- 9. οΆ Ali Tavanayan, Director of TEI Web Solutions οΆ Senior Web Development Project Manager οΆ B.Sc Software Engineering οΆ M.Sc E-Commerce (UK) οΆ PMI, PMP, MCSE, A+ οΆ Running Tavanayan Enterprises Inc. since 2002 οΆ POS software & Integration specialist οΆ Speaker in ο Vancouver Tech Festival (Microsoft) ο Web Not War (Microsoft) ο Dev Cam (Microsoft) ο Marketing Mastery Summit ο Capilano University ο Vancouver Business Network ο Multi Multicultural society ο S.C.U.C.S.S
- 11. Over 90 web development projects & 100s of web maintenance clients within last 8 years.
- 12. οΆ Founder of : ο Vancouver Joomla User Group ο Vancouver Magento User Group ο Vancouver Moodle User Group ο Vancouver Symfony User Group
- 13. βI can now reveal the super secret project I alluded to during our conversation, the Best Buy Canada Multi-Channel Marketplace.β Josh Johnston Best Buy Canada Website Manager 13 May 2015
- 15. Yummy Tummy
- 19. οΆWho are the target market οΆLead generator page (landing pages) οΆWhat benefits they will receive οΆSuccess stories οΆProduct features οΆTestimonials
- 20. 1. Call to actions
- 21. οΆ80-20 rules οΆPrimary target audience οΆSecondary target audience οΆOther audience Gender, Age, Education, Wealth, Avg. Basket Size, Avg. Price
- 22. 1. Call to actions 2. Bad / low quality photos
- 23. οΆLighting οΆResolution (Quality) οΆScaling οΆDirections οΆMaterials & Details οΆConsistency οΆSize: image, and file ο¨ performance
- 28. ο http://www.istockphoto.com/ ο http://www.fotolia.com/ ο https://www.dollarphotoclub.com/
- 29. 1. Call to actions 2. Bad / low quality photos 3. Ease of use
- 31. Minimum of 7 ways to find the information: 1. Navigation 2. Search 3. By Brand 4. By type / style 5. Best sellers 6. Special offers 7. New products 8. Breadcrumb
- 32. οΆ Why we are here? οΆ Where we can go from here? οΆ Accessibility to other relevant pages οΆ βContact usβ links οΆ Search results οΆ Not to wide / deep (max 5~7 items) οΆ Global vs. Local navigation οΆ Wording
- 33. 1. Call to actions 2. Bad / low quality photos 3. Ease of use 4. Analytics
- 34. οΆAverage visit per day: 60 (22K year) οΆAverage request for free sample per week: 35 οΆAverage product price: $30 οΆNumber of products: 2 x 2 + 8 = 12 οΆAverage basket size: $55 οΆAverage margin: 45% οΆCustomer value per year: $400 οΆConversion rate from samples: 30%
- 35. οΆCurrent potential: ο 21,000 v/y x $400 x 0.01% = $84,000.00 ο With 75 visits per day ο No e-commerce, No CRM, No marketing οΆWhat if we increase the traffic to 300 day? ο SEO, Social media, Animation, PPC, Blog, White paper, Informational videos, etc. ο Potential is $336,000.00 ο§ 45% margin ο $151,200.00
- 40. 1. Call to actions 2. Bad / low quality photos 3. Ease of use 4. Analytics 5. Social proof
- 42. οΆTraffic is the asset οΆGoogle rank / SEO οΆProof in number of visitors οΆProof in number of members οΆSocial followers οΆRatings and reviews οΆExpert mentions οΆTestimonials οΆLikes
- 43. 1. Call to actions 2. Bad / low quality photos 3. Ease of use 4. Analytics 5. Social proof 6. Marketing
- 44. οΆUpsell related products οΆRecommended products οΆNews letters οΆPromotions οΆSpecial offers οΆPackages οΆGift cards
- 45. οΆWhite pages οΆSEO οΆPPC οΆFacebook ad οΆSocial media οΆA/B testing
- 46. 1. Call to actions 2. Bad / low quality photos 3. Ease of use 4. Analytics 5. Social proof 6. Marketing 7. Updates
- 47. οΆSite speed οΆSite updates οΆToo many slides οΆTarget audience οΆNew contents οΆUpdate products οΆFree Shipping & Returns οΆUser experience (UX) οΆProduct details
- 48. 1. Call to actions 2. Bad / low quality photos 3. Ease of use 4. Analytics 5. Social proof 6. Marketing 7. Updates 8. Standards
- 49. οΆCategory listing οΆProduct listing οΆProduct details view οΆTerms and conditions οΆSearch results οΆCredibility logos (BBB, PayPal, SSL,etc.) οΆBalance ο Register vs. unregister ο # slides ο Logo size
- 50. οΆRegistration forms length οΆPools οΆPopups οΆQuick Checkout οΆfull contact details ο look trustful οΆKeep a blog which is informative οΆLive chat οΆPricing strategy
- 51. οΆLabour costs οΆDuplicate effort οΆHuman mistakes οΆDelays on synchronization
- 54. οΆProducts οΆOrders οΆCustomers οΆCRM οΆAccounting οΆAPIs οΆCustom fields οΆLoyalty system οΆGift Cards οΆService providers οΆVendors οΆAlliances
- 56. οΆUnder pricing vs. Over pricing οΆCost-base vs. value-base οΆCost + value base οΆSet prince ο Monitor ο Feedback ο Competition οΆRaise vs. reduce pricing
- 58. Rule #1 : Clarity Rule #2 : Clarity Rule #3 : Clarity Be clear about the desired action of every and each of pages Keep the design and content clear and simple. Have a simple navigation system
- 61. Ali Tavanayan www.TEIWebSolutions.com 604.506.6108 / 604.424.4024 Ali@TEIWebSolutions.com @TEIWeb