This document outlines a plan to build a strong foundation for new professional associates through coaching and training. It discusses the importance of dedicating the first week solely to learning culture and procedures, as first impressions will influence an associate's evaluation of what is important. The plan includes initial orientation training, followed by 5 weeks each of semi-pro and pro classes related to their position. Ongoing training is also recommended to develop skills and performance. The goal is to increase retention through coaching and preparation, lowering costs compared to high turnover. Well-trained associates can improve revenue, profits, and maintain company culture as the business rapidly expands.