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Source Diversity:
How to Get It
with
Margot Carmichael Lester
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
What’s hard or
frustrating about
source diversity for
you?
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
Why We Care About
Source Diversity
•Our work should reflect our
community
•Multiple perspectives drive
better reporting & coverage
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
Diverse Sources Drive
Better Journalism by
1. Reflecting our community
more accurately
2. Offering new or different
topics & angles
3. Enabling deeper reporting
& broader coverage
4. Uncovering biases© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
Photo by bachmont - Creative Commons Attribution License https://www.flickr.com/photos/8845870@N07 Created with Haiku Deck
Racial Diversity
Source: The American Society of Newspaper Editors
>33% of Americans are
people of color.
Yet…
•25% of NPR’s subject-matter
experts were people of color.
•11% of sources on “Morning
Edition” and “All Things
Considered” were African-
American.
•6% of sources were Latino.
Source: National Public Radio
Photo by bachmont - Creative Commons Attribution License https://www.flickr.com/photos/8845870@N07 Created with Haiku Deck
Gender Diversity
Source: Women’s Media Center 2017 Study
Women make up 51% of the
U.S population.
Yet…
• Female reporters covering
reproductive rights and
campus sexual violence
featured women in 42% of
their quotes.
• Male reporters featured
women in only 27%-28% of
theirs.Source: Women’s Media Center 2017 Study
Photo by gruntzooki - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/37996580417@N01 Created with Haiku Deck
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
How do we find
more diverse
sources?
Photo by Vermin Inc - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/71038389@N00 Created with Haiku Deck
Demographics
Photo by Teillas - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/48635844@N08
Demographics
Photo by Thomas Hawk - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51035555243@N01 Created with Haiku Deck
Perspectives
Photo by mindgutter - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/41894176980@N01 Created with Haiku Deck
Stakeholders
Photo by Travis Isaacs - Creative Commons Attribution License https://www.flickr.com/photos/65977087@N00 Created with Haiku DeckPhoto by Marco Gomes - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/39802787@N00 Created with Haiku Deck
Weak Ties
Photo by Marc Wathieu - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/88133570@N00 Created with Haiku Deck
Influencers
Third Places
So?
Diversity isn’t a buzzword.
Tapping into diverse sources
makes you a better
journalist and makes your
paper or show a better
product.
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
with
Margot Carmichael Lester
Twitter: @word_factory
Blog: thewordfactory.com/our-blog
Instagram: @beabetterwriter
Thanks for attending
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
Source Diversity:
How to Get It
How to Improve Source Diversity

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How to Improve Source Diversity

  • 1. Source Diversity: How to Get It with Margot Carmichael Lester © 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  • 2. What’s hard or frustrating about source diversity for you? © 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  • 3. Why We Care About Source Diversity •Our work should reflect our community •Multiple perspectives drive better reporting & coverage © 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  • 4. Diverse Sources Drive Better Journalism by 1. Reflecting our community more accurately 2. Offering new or different topics & angles 3. Enabling deeper reporting & broader coverage 4. Uncovering biases© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  • 5. Photo by bachmont - Creative Commons Attribution License https://www.flickr.com/photos/8845870@N07 Created with Haiku Deck Racial Diversity Source: The American Society of Newspaper Editors >33% of Americans are people of color.
  • 6. Yet… •25% of NPR’s subject-matter experts were people of color. •11% of sources on “Morning Edition” and “All Things Considered” were African- American. •6% of sources were Latino. Source: National Public Radio
  • 7. Photo by bachmont - Creative Commons Attribution License https://www.flickr.com/photos/8845870@N07 Created with Haiku Deck Gender Diversity Source: Women’s Media Center 2017 Study Women make up 51% of the U.S population.
  • 8. Yet… • Female reporters covering reproductive rights and campus sexual violence featured women in 42% of their quotes. • Male reporters featured women in only 27%-28% of theirs.Source: Women’s Media Center 2017 Study
  • 9. Photo by gruntzooki - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/37996580417@N01 Created with Haiku Deck © 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com How do we find more diverse sources?
  • 10. Photo by Vermin Inc - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/71038389@N00 Created with Haiku Deck Demographics Photo by Teillas - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/48635844@N08 Demographics
  • 11. Photo by Thomas Hawk - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51035555243@N01 Created with Haiku Deck Perspectives
  • 12. Photo by mindgutter - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/41894176980@N01 Created with Haiku Deck Stakeholders
  • 13. Photo by Travis Isaacs - Creative Commons Attribution License https://www.flickr.com/photos/65977087@N00 Created with Haiku DeckPhoto by Marco Gomes - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/39802787@N00 Created with Haiku Deck Weak Ties
  • 14. Photo by Marc Wathieu - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/88133570@N00 Created with Haiku Deck Influencers
  • 16. So? Diversity isn’t a buzzword. Tapping into diverse sources makes you a better journalist and makes your paper or show a better product. © 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  • 17. with Margot Carmichael Lester Twitter: @word_factory Blog: thewordfactory.com/our-blog Instagram: @beabetterwriter Thanks for attending © 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com Source Diversity: How to Get It