How to increase website conversions by applying the laws of great product design
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The document discusses strategies to increase website conversions through effective product design and targeted marketing. It emphasizes the importance of defining customer personas, understanding their motivations, and positioning one's product amidst competition. Additionally, it suggests testing messaging and improving the customer experience by documenting and redesigning the entire user journey.
How to increase website conversions by applying the laws of great product design
- 1. How to Increase Website Conversions by Applying the Laws of Great Product Design @lindsaybayuk from @purechat
- 4. “The successful warrior is the average man, with laser-like focus.” - Bruce Lee #ConversionChat
- 5. Not Focused Marketing Anyone Anyone with a credit card Anyone who expresses interest Anyone who has ever purchased from you #ConversionChat
- 6. Who are your best customers? Repeat buyers? Most profitable? Influential in the community? Easiest to serve? #ConversionChat
- 10. #ConversionChat
- 11. Target Definition Categories Good Better Best Years in Business 2-3 4 5+ Industry Bookkeeping Tax Prep CPA Geography Regional Metro Area City Relationship No Connection One Introduction Already Connected #ConversionChat
- 12. Your product is one among millions. With so many products, why should a customer choose yours? Positioning answers this question. Positioning #ConversionChat
- 13. Develop Personas What do they do for work? Where are they from? How old are they? Where do they get their information? What motivates them? How much money do they make? What is their attitude towards life? #ConversionChat
- 14. ©2001-2014 All Rights Reserved. MailChimp® is a registered trademark of The Rocket Science Group. #ConversionChat
- 15. Saying “no” increases connection and conversion. #ConversionChat
- 18. #ConversionChat
- 19. #ConversionChat
- 21. Document the entire experience, test, and re-design to fix the gaps. #ConversionChat
- 24. #ConversionChat
- 29. #ConversionChat
- 30. #ConversionChat
- 31. Test the message, not the words. #ConversionChat
- 32. Give instant answers and capture more leads with our live chat Wordpress plugin. www.purechat.com Thanks to Unsplash and Startup Stock Photos for the great photos!
Editor's Notes
- #26: Even though the words are different, they feel the same to your website visitor.
- #28: Exaggerates the message in the headline and on the buttonThis isn’t just daring, they’re stealing words from their customers. This change resulted in a 14.3% lift. Interestingly though, this wasn’t the change that made the biggest difference. Their original CTA
- #29: Just the difference in button copy? 130% more clicks to sign up!