Collaboration is the New Competition: How to juice collaboration
- 1. Collaboration is the New Competition How to Juice Good Collaboration NewYork Press Association April 8, 2017
- 2. Why Collaborate? • Cover stories you don’t have the resources to cover alone • Foster diversity when you can’t hire • Help you obtain/provide expertise for complex stories • Amplify content to larger audiences • Access new topics, avoid duplication • Give you added power and leverage • Focus public attention on important issues • Be closer to innovation
- 3. Changing Media • Participatory Media: Process v. Product • Participatory Consumer: Catalyst v. Commodity • Funder/Stakeholders: Civic participation in public issues
- 4. New MediaTrends • Explosion of Digital News Startups • Media Entrepreneurship - all-time high • Investor $$ > Scaling up • Legacy Media > New Initiatives • New Models of Journalism • Metro Dailies inTrouble
- 5. Who’s Re-inventing NewsToday? • News entrepreneurs • Pro-am journalists • Single topic experts • SiliconValley engineers • Venture capitalists (hedge funds) • Legacy Media • Advocacy groups
- 6. Reinvention > Jobs to Be Done • People don’t look for products to buy • They live their lives, encounter problems, and look for solutions • They’ll hire a product or service to solve it
- 7. Who saw media jobs to be done? • Craigslist – classified ads • Google – search and ads • Facebook – social connections, referrals • Twitter – social sharing • YouTube – video • Flickr, Instagram – photo sharing • Sirius – satellite radio • Medium – publishing platform
- 8. SMALLER AND SMALLER PIECES BUILD BIGGER NEWS ECOSYSTEMS Media Entrepreneurship: All-Time High
- 9. Pattern: How does it happen? • Newcomers are non-threatening • Bottom feeders • Early iterations are inferior • But they appeal – cost or convenience • Established companies, repelled by quality, small market size, lower profits • Suddenly the new products improve and start scaling up
- 10. Partnering with New Players • Indie startups • Public radio • Niche topic sites • Universities • Community members • Advertisers
- 11. More Collaboration Opportunities • Experts on programs, panels • Niche topic specialists • Training & workshops • Community events • Co-branding, logos
- 12. Big Nonprofit Startups: ProPublica, The Marshall Project
- 13. Steal our Stuff
- 14. Hyperlocal Startups – For Profit
- 15. BigR Media – merged 12+ news sites
- 16. Spirited Media Growth— Billy Penn,The Incline, Denverite
- 17. Whereby.Us – EverGrey, The NewTropic
- 18. Berkeleyside DPO
- 19. SingleTopic Sites- Health ClearHealthCosts.com C-Hit.org
- 22. Arts & Culture Sites
- 24. Urban Milwaukee.com Visioning with a graphic artist
- 29. Detroit Journalism Cooperative Public radio,TV, Bridge magazine, ethnic media
- 30. Richland Source: Baby Boxes
- 32. PartnershipVisibility Landing Pages Home Page Real Estate
- 34. Reporting Grants • $5,000 award for single enterprise story – School Reform – DeadbeatTaxpayers – Abandoned Buildings – H.S. Dropouts – Power Map of Philadelphia • Publish with a partner
- 35. Crowdsourcing Stories • Open calls for information • Vetting financial disclosures • Citizen input on municipal budgets
- 37. Pro Publica – Crowdsourcing WH Financial Disclosures
- 39. See Click Fix
- 40. Hearken: Ask Qs
- 43. Partnering with Radio • Public radio, television • LP-FMs • African-American, ethnic radio
- 44. Indie/ Public Radio Partnerships
- 45. Mergers w/ Public Broadcasters
- 46. San Diego: Inewsource + KPBS
- 47. Public radio collaboration: NolaVie.com +WWNO
- 49. News Games
- 50. WAMU – American Univ News Game
- 51. Citizen scientists WNYC Sensor Journalism
- 52. FIU: Eyes on the Rise
- 53. Citizen Op-Eds
- 54. Sponsors as partners • No pay to play • Need transparency • Rules of engagement
- 56. TexasTribune – Events Events -$1 million-plus
- 57. CPP - Events
- 58. Members as Partners • Advance access to stories • Personal briefings • Tours and excursions • Quarterly magazines • Face-to-face interaction w newsmakers
- 59. DeCorrespondent: Memberships • 52K members • 78% pay $65yr • 22% pay $6/mo • Largest crowdfunded campaign $1.7M in 30 days
- 62. Paid News Release Library
- 63. PricingTiers
- 64. New Haven Independent community event posters
- 65. Engagement/Impact • Outreach: Driving audience to consume content • Reaction: inviting users to comment, share, like, chat. • Stakeholder participation: contribute stories, time, funding. • Civic participation: activating audience to address issues. (CIR/ NineNetwork)
Editor's Notes
- #29: Also have EMAIL NEWSLETTER