How to Keep Your Customers Coming Back
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The document discusses strategies for retaining customers through effective content marketing, emphasizing the importance of trust and credibility. It highlights the transition from merely thinking like a publisher to actively producing and nurturing content, including the use of native advertising and comprehensive content initiatives. Furthermore, it suggests treating significant content efforts as product launches to enhance engagement and generate demand.
How to Keep Your Customers Coming Back
- 1. Keep Customers Coming Back Jason Miller Senior Manager, Content Marketing, Marketing Solutions, LinkedIn @JasonMillerCA #inTC14
- 2. How to Keep Your Customers Coming Back Jason Miller, Senior Manager, Content Marketing, Marketing Solutions, LinkedIn Eric Martin, Director, Content, Catavolt David Spark, Founder, Spark Media Solutions
- 3. Let’s Talk About Content…
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- 6. 1. Earning Trust and Credibility
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- 8. 8 Create the all-encompassing guide to whatever the hell conversation you want to own
- 9. 2. Moving From “Thinking” Like a Publisher to Actually Publishing
- 10. 1 Repurpose Content Company Pages Sponsored Updates (Turn it up to eleven!) LinkedIn Groups SlideShare
- 11. 1 MQL 11 Turkey Slices (Non Gated) Lead Capture No Yes SDR Sales Qualified? Sales Revenue BIG ROCK (Gated) Nurture No Yes
- 12. 3. Always On Nurturing with Content
- 13. 1 When you need that extra push…
- 14. 1 Turn Your Content Up to Eleven (Sponsored Update)
- 15. 4. The Importance of Native Advertising
- 17. Email Blog InMail Company Page Sponsored Updates SlideShare Display PPC Twitter For those about to Launch….. FIRE!
- 18. The Results Out of the Gate 34% 32% 9% 15% 6% 4% 2% Email Blog 7% InMail Direct/ SEO Other 7% Display AdWords 7% 64% 6% 4% 1% 1% United States Netherlands India Canada Australia UK Germany New Zealand Singapore France
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- 20. 2 18,000% ROI
- 21. 5. Treat Your Big Content Initiatives Like a Product Launch
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- 23. 2 The four unique band members work together to deliver an amazing product. Lays Groundwork Fuels Content Fuels Demand Gen
- 24. 6. How to Sustain the “Always On” Content Strategy (Building the Engine)
- 25. “People want a thrill, people want a spectacle and people love to be entertained.”
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