How To Launch A Product On Product Hunt
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The document outlines best practices for launching a product on Product Hunt, emphasizing the importance of timing, community engagement, and having a strong landing page. It provides insights on how to post, when to launch, and the significance of influencer involvement. Additional tips include researching popular tags, maintaining active participation, and testing tagline effectiveness through targeted Facebook campaigns.
How To Launch A Product On Product Hunt
- 1. How To Launch A Product On Product Hunt BEST PRACTICES DELIVERED STRAIGHT FROM A PH MODERATOR Ben Lang, Mapme August 2015 Webinar
- 3. Special guest: Ben Lang Mapme)
- 4. Guide to launching on Product Hunt
- 5. I’m Ben
- 6. Product Hunt
- 8. How does it work?
- 25. Best Practices
- 26. When do I post • Product is ready for global launch • Have an awesome landing page • Looking for press, buzz
- 27. How do you post? • Get an invite from a member • Ask someone to post for you
- 28. Does it matter who posts? • Yes, there are influencers • There are “followers”
- 29. What’s best time to post? • Late morning Israel time • Tuesday / Wednesday
- 30. How do I do research? • Google Product Hunt • Look at most upvoted posts each day • Follow Product Hunt team • Read other case studies
- 31. Should you be active? • Yes. • Comment on posts, post other products, log in every day.
- 32. What should you do once you’re live • Introduce yourself • Answer questions • Don’t ask for upvotes • Thank people who voted (on Twitter) • Tell your users about it • Keep the momentum
- 33. I’m in “upcoming” • The Product Hunt team chooses what to feature. • You can ask them, but they carefully go through everything. • Most products don’t get featured.
- 34. Should I do something special? • Let’s look at these examples
- 39. The Numbers
- 41. Some numbers - 2014 • 61,497 comments • 628,466 total upvotes • 23,501,457 unique visits to products • 3,652 collections created
- 43. Cool PH Products
- 49. How to test your PH tagline Growth Tip of the Month
- 50. Step 1: Write down 3 tagline options that you think would work.
- 51. Step 2: Create a facebook campaign for each version.
- 52. 1.Create a separate website conversion campaign for each of the ads to ensure a clean test. Link the ad to your landing page to get some extra traffic from the test. 2.Create a target audience: • Under interests add relevant keywords/services like startups and relevant companies (product hunt is impossible to select) • Under behaviours add Early Adopters. 3. Save the audience and duplicate exactly for all campaigns.
- 53. Step 3: Declare a champion
- 54. 1.Compare Click through rates - Make sure you spend enough on each ad to get significant results . you can check the significance here: http://getdatadriven.com/ab-significance-test If the test shows over 90% you can be confident about the results. 2.Pick the best converting ad and use it’s copy as your product hunt tagline.
- 55. Sign up for our next webinar Tommy Walker Shopify Date: TBA| 1PM EST / 10AM PST http://webinars.roypovarchik.com/-2/