How to lead UX
and enjoy it
Zhivko Dimitrov
How to lead UX and enjoy it
Organisational Work
Team Management
Design / Creative work
Design / Creative work
Hands-on Project Work
Creative Review/Critique
Design process & methodology
T
b r e a d t h
depth
vsDesign Architecture Random small tasks
Innovation
Communication
Actual Design Skills
Team management
Coaching, career development
Daily stand-ups, weekly reviews, team meetings
Hiring / firing / onboarding / HR
Design? Management?
Be pushy
Conflict resolution
outside the team
Aggressive leadership
Team play
Cooperate
Initiative/leadership
within the team
Organisational work
Prioritisation / Project Management
Design Evangelisation
Stakeholder management / reporting
vs
Creative Freedom
Business Value
$
Organisational Work
Team Management
Design / Creative work

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How to lead UX and enjoy it