How to Make Sure Your Personal Brand Doesn't Suck
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The document outlines a presentation by Laura Gainor, Executive Director of United Adworkers, on the importance of personal branding in the advertising industry. It emphasizes building a strong online presence, networking effectively, and differentiating oneself in job applications. Gainor encourages attendees to creatively present their skills and engage with industry opportunities, culminating in a challenge to create a unique virtual resume.
How to Make Sure Your Personal Brand Doesn't Suck
- 1. Adworkers.com UWM Ad Club Meeting - March 31, 2015 how to Make sure your personal brand doesn’t suck Laura Gainor Executive Director United Adworkers
- 2. about laura gainor Executive Director, United Adworkers Milwaukee’s Premier Advertising Club ! Social Media & Digital Marketing Consultant ! LinkedIn.com/in/LauraGainor @LauraGainor - @UnitedAdworkers
- 3. about united adworkers Premier advertising club in Milwaukee. ! Speaker events, networking opportunities, student mentor program, Milwaukee 99 Awards Show, agency tours and more! ! Student membership is FREE! So why not? ADWORKERS.com 2015 membership card designed by Kelsey Barnowsky & David Zimmerman
- 5. developedbranding&launchedbusiness mycareertoday college & internship opportunities networked to get jobs in cLT utilized social media to get a job in MKEasked to come to gMR to lead social team
- 6. Launch Your Career. It starts with you and your brand.
- 7. google your name ❖ Employers ARE going to search for your name. ❖ What are the top results? ❖ What pictures or content is included? ❖ Do you have content shared that showcases your expertise? ❖ What should you delete?
- 8. Adworkers.com build your online presence personal be aware of what you post strong visuals videos blog content professional networking @useyourname
- 9. where do you start? ❖ What is my brand? ❖ What are my goals? ❖ How can my expertise help others? ❖ How do I want to represent myself?
- 10. brand your channels ❖ Use your name as the username. ❖ If your name is too common, use a middle initial. ❖ Do not use numbers or __. ❖ Use the same photo. ❖ Good quality, non-pixellated.
- 11. know your audience ❖ Who are you trying to engage with? ❖ What is your voice on each specific channel? ❖ How are you engaging with your contacts? ❖ What is the quality of the content you’re sharing? Frequency?
- 12. What is “content”? ❖ Share articles and advice from experts/publications you admire in your field. ❖ Showcase recent projects. ❖ Blog about topics that showcase your thought leadership. ❖ Provide book reviews on Amazon and similar sites. ❖ Post photos.
- 13. constantly grow your network ❖ After you meet someone, connect with them on LinkedIn. ❖ Send a hand-written note. ❖ Follow industry experts on Twitter. ❖ Engage with contacts on a regular basis.
- 15. linkedin profile
- 16. twitter profile + content shared
- 17. showing interest in the industry
- 18. participate & engage in opportunities
- 19. how will you differentiate yourself?
- 20. paper resume vs. virtual resume ❖ Go beyond the paper resume. ❖ How can you creatively present your portfolio/resume? ❖ Take advantage of the FREE Adworkers student membership. Ask for advice from professionals. ❖ Showcase your skills and expertise virtually.
- 21. Provide Ideas During the interview ❖ Do your research before going into an interview. ❖ What are some of their current projects they’re working on? ❖ Prepare a virtual resume and include a few idea slides for the company you’re interviewing with. ❖ But DO NOT insult any work.
- 22. application example ‹#› STRATEGIC SOCIAL IDEATION | RECOMMENDATIONS August 17, 2013 https://www.slideshare.net/secret/pKoMnStPq0XU7T
- 23. Ready for a challenge?
- 24. #HireMe 7 day Challenge ❖ What if you had 7 days to create a compelling virtual resume/presentation? ❖ We need an #AdworkersBlogger. ❖ You are challenged to submit a creative application, due on Tuesday, April 7, 2015. ❖ How will you differentiate yourself?
- 25. #HireMe 7 day Challenge ❖ Send your submission any way you’d like. ❖ laura@adworkers.com ❖ One (1) person will be chosen to be an #AdworkersBlogger. ❖ Remember, it doesn’t have to just be a presentation. Think outside the box. ❖ Good luck!
- 26. thank you! lauragainor.com - adworkers.com laura@adworkers.com @lauragainor - @Unitedadworkers linkedin.com/in/lauragainor