How to Make the Switch to Conversation-Driven Sales
3 likes56,832 views
The document discusses how businesses need to shift to conversation-driven sales approaches to meet buyers' expectations of real-time, on-their-terms experiences. It outlines steps to implement conversation-driven inbound and outbound sales, including replacing lead forms with conversations, targeting high-intent pages, and scheduling demos 24/7 for inbound sales and setting up personalized messages, connecting email to messaging, and getting alerts for outbound and account-based sales. The goal is to qualify, capture, and connect with leads through conversations to generate opportunities and close deals faster.
How to Make the Switch to Conversation-Driven Sales
- 1. How to Make the Switch to Conversation-Driven Sales
- 2. The sales landscape has shifted.
- 3. With the rise of real-time messaging and the on-demand economy…
- 4. With the rise of real-time messaging and the on-demand economy…
- 5. Buyers have come to expect a new type of experience — one where conversations happen on their terms (not yours).
- 6. But you can’t provide that type of experience using the old approach to sales & marketing.
- 7. Just look at today’s benchmark conversion rates for B2B sales: Lead-to-Opportunity 13% (avg. time to conversion: 84 days)
- 8. Just look at today’s benchmark conversion rates for B2B sales: Lead-to-Opportunity 13% (avg. time to conversion: 84 days) Opportunity-to-Deal 6% (avg. time to conversion: 18 days)
- 9. So, how do we turn it around? How do we adapt?
- 11. It’s the process of having real-time, one-to-one conversations in order to capture, qualify, and connect with your best leads. QUALIFYCAPTURE CONNECT ? Visitor Lead Opportunity Customer
- 12. This same conversation-driven approach can be applied to Sales. Here’s how it works…
- 13. Conversation-Driven Inbound Sales 3 Steps for Adopting
- 14. STEP 1 Replace lead forms with conversations.
- 15. STEP 1 Replace lead forms with conversations. STEP 2 Target your website’s high-intent pages.
- 16. STEP 1 Replace lead forms with conversations. STEP 2 STEP 3 Target your website’s high-intent pages. Schedule demos 24/7.
- 17. 3 Steps for Adopting Conversation-Driven Outbound & Account-Based Sales
- 18. STEP 1 Set up personalized welcome messages for target accounts.
- 19. STEP 1 Set up personalized welcome messages for target accounts. STEP 2 Connect outbound email to real-time messaging.
- 20. STEP 1 Set up personalized welcome messages for target accounts. STEP 2 STEP 3 Connect outbound email to real-time messaging. Get alerts whenever prospects visit your site or open email.
- 21. Want to learn more about conversation-driven sales? Click here to read our in-depth post.
- 22. See why thousands of businesses are using Drift to generate CQLs and close deals faster.