How to make your product awesome building a community around
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The document discusses the importance of building a community around a product to foster innovation and engagement, highlighting how developers often overlook user perspectives. It emphasizes that creating emotional safety and inclusivity is crucial for encouraging participation and support within the community. Additionally, it argues that effective communication, transparency, and a welcoming environment are key components to cultivating a loyal audience and developing a successful product.
How to make your product awesome building a community around
- 1. Come rendere il proprio prodotto una bomba! creandogli una community attorno Alessio Fattorini MILAN 25-26 NOVEMBER 2016
- 7. Shockley - Bardeen - Brattain
- 9. “ To go fast, go alone To go far, go together - African Proverb
- 11. Linux Sysadmin Support Specialist and Project Manager at Nethesis Prosecco evangelist NethServer Community Manager ale_fattorini Who
- 12. Go Far Community is the key to go far
- 13. Why?
- 15. The best way to have a good idea is to have a lot of ideas Dr. Linus Pauling - American chemist
- 16. Innovation
- 18. Innovation ★ Diversity ★ No matter who you are, most of the smartest people work for someone else (Joy’s Law)
- 19. Innovation ★ Diversity ★ No matter who you are, most of the smartest people work for someone else (Joy’s Law) ★ 90 % of all community feedback is crap ○ this means 10% is gold! (J. Atwood)
- 21. Ivory Tower Development ★ It’s dangerous to create an evironment where developers have no idea who the users are
- 22. Ivory Tower Development ★ It’s dangerous to create an evironment where developers have no idea who the users are ★ Developers assume everyone else is a developer
- 23. Ivory Tower Development ★ It’s dangerous to create an evironment where developers have no idea who the users are ★ Developers assume everyone else is a developer ★ You’re not your users!
- 24. From the outside
- 25. NethServer is an operating system for Linux enthusiasts, designed for small offices and medium enterprise
- 26. NethServer is an operating system for Linux enthusiasts, designed for small offices and medium enterprise
- 27. NethServer is an operating system for Linux enthusiasts, designed for small offices and medium enterprise
- 30. Comparisons
- 31. “ “Given enough eyeballs, all bugs are swallow ” - Eric S. Raymond ”
- 32. Testing and Bugs
- 33. Content
- 34. Spread the word
- 35. Support
- 36. Development
- 37. Translations
- 38. Loyalty
- 39. Loyalty ★ It’s much harder to leave a group of people you’re connected to than a faceless product
- 40. Loyalty ★ It’s much harder to leave a group of people you’re connected to than a faceless product ★ In community you’re building connections with people which is way more powerful than features
- 41. How to make your product a habit?
- 42. Habit ★ There are at least two ways to build a habit around an infrequently used product: content and community (Nir Eyal)
- 43. How to build a community? In a nutshell
- 44. If you build it they won’t come
- 45. But my project is a great idea and my code is solid!
- 47. Why?
- 48. Code is not the challenge of a product-based community, people are. Let’s put them first
- 49. Keep your values always in check
- 51. Linus Torvalds You need to have the people-people, the communicators, the warm and friendly people who really want to hug you and get you into the community, but that’s not everybody and that’s not me. I care just about the technology.
- 52. You need a CMGR
- 53. You don’t launch a community Start small and grow organically
- 54. Create a founders group
- 55. You’ll need to manufacture the first interactions Create actvity
- 56. Be Welcoming
- 57. Be Welcoming ★ First experience is critical ★ Feel acknowledged ★ Know what to do first ★ First post prompt response
- 59. Be inclusive
- 60. Be inclusive It doesn’t matter how fun and amazing your project is. If people don’t feel safe they won’t contribute
- 61. Be inclusive ★ Create a space of emotional safety ★ Be humble - don’t patronize ★ Your opinions counts ★ Don’t take yourself too serious
- 68. Be supportive
- 69. Be supportive ★ They join community to get help not to give it ★ Social Debt Culture between members ★ Offer opportunities to members to give help in return
- 70. An answer for everyone ★ Don’t let everyone is talking but no one is listening and responding ★ Train your community to answer Outcomes Inclined to participate Leading by example
- 71. Be ready to discuss
- 72. My opinion counts The best way to make people feel you’re listening to them is to actually listen to them
- 75. Listen to your community But don’t let them tell you what to do - J. Atwood
- 76. Half baked ideas
- 77. Half baked ideas ★ Open discussion ★ Don’t approach with a blank state ★ Be aware of bikeshedding ★ Make your questions specific and provide half the answer yourself ★ Always a trade off
- 78. Be Transparent
- 79. Be transparent ★ Work out loud! ★ Open roadmap and open discussions ★ No changelog! Release Announcement ★ Show what kind of contributions your looking for and how much they matter
- 80. Be transparent Some of these might seem obvious but plese keep in mind: THIS IS NOT ABOUT YOU!
- 81. Autonomy
- 83. Get the word out ★ Go where your future contributors are ★ Your project is much more than your code ★ You know everything about what you have made. Nobody else does ★ Blogs, reviews, podcasts, press relations
- 84. Rituals
- 85. Events
- 86. Community is much more than belonging to something
- 87. Community is much more than belonging to something It’s about doing something together that makes belonging matter - B.Solis
- 89. Thanks! Any questions? You can find me at @ale_fattorini