How To Manage A Student & Faculty Blog
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The document provides guidance on managing a student and faculty blog, highlighting the importance of authenticity and credibility in engaging readers and building community connections. It discusses successes, such as frequent content creation and increased social media traffic, alongside challenges like maintaining a regular posting schedule and optimizing content for search. Additionally, it offers advice for potential bloggers on finding their voice and contributing to the blog effectively.
How To Manage A Student & Faculty Blog
- 1. & How To Successfully Manage A Student & Faculty Blog
- 7. What to expect. • Why blog? • The Glog • Managing a student and faculty blog • Successes, challenges good and the difficult • How do I find the time to blog? • What’s my process? Why do I write what I write about? • Advice from grizzled Glogging veterans
- 8. Why blog? Authenticity “...a blog, unlike a diary, is instantly public. It transforms this most personal and retrospective of forms into a painfully public and immediate one. It combines the confessional genre with the log form and exposes the author in a manner no author has ever been exposed before.” - Andrew Sullivan, Why I Blog: The Atlantic, November 2008 http://tinyurl.com/4q3389
- 9. Why blog? Credibility “Use restraint with any promotional content.” Stanford Guidelines for Web Credibility, http://credibility.stanford.edu/guidelines/index.html
- 10. Why blog? Credibility “Use restraint with any promotional content.” Stanford Guidelines for Web Credibility, http://credibility.stanford.edu/guidelines/index.html
- 11. Why blog? Authenticity + Credibility = Your readers will feel more connected with their school.
- 12. Reconnected
- 15. Why blog? ...because your blog is always working for you. Content visits last 30 days
- 16. Why blog? ...because your blog is always working for you. Content visits last 30 days Published November 2007 Published October 2010
- 17. By the numbers • Launched in 2007 • 65,714 visits to date • Over 1,000 visits in last 14 days Audience • Current families • Gould faculty & students • Alumni • Prospective families
- 18. Perspective • faculty & students = multiple perspectives Consistency • more contributors = more content, more likely to be current Fun • design, multimedia, voice = readership and sharing Content • freedom to write = the real deal
- 19. Managing a student and faculty blog - The best bloggers are those who want to blog. - Donʼt choose bloggers based on interests alone. - Give your bloggers tools. - Let your bloggers find their voices. - Let them write their stories.
- 20. Successes - Creating great content on the web multiple times a week. - Have a blog that is embraced by community. - Glog was the catalyst for more social media. - Glog sends traffic to Gould website. - Creating a culture of content creation and sharing on the web. - 10-12 prospective Gloggers for 2011-2012.
- 21. Challenges & Improvements - A post every weekday of every week during the school year is a challenge. - More media. - Check in with bloggers more often. - Push Glog via channels more. - Optimize posts for search. - 10-12 prospective Gloggers for 2011-2012.
- 22. • photo rich • up to the minute • day in the life • quirky
- 23. • Reflective • honest • exploratory • photo rich
- 24. How do I find the time to blog? What’s my process? Why do I write what I write about? Other questions and advice from grizzled Glogging veterans.