How to Manage and Maximize Content Creation on a Large Scale
0 likes2,921 views
The document discusses a presentation by Autodesk and ScribbleLive on managing large-scale content creation and emphasizes the importance of visual content for engagement. It highlights common challenges such as lack of time, resources, and communication in content marketing, along with solutions like outsourcing and using project management tools to streamline workflows. Successful collaboration strategies are outlined, showcasing Autodesk's effective use of freelancers and team communication to enhance content development.
How to Manage and Maximize Content Creation on a Large Scale
- 1. #SEJThinktank @scribblelive How to Manage and Maximize Content Creation on a Large Scale Presented by Autodesk and ScribbleLive
- 2. #SEJThinktank @scribblelive Today’s Presenters Lauren Klein Senior Account Executive, ScribbleLive Makayla Millington Campaign Development Specialist, Autodesk
- 4. #SEJThinktank @scribblelive How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration. Examples for streamlining content creation, management, and usage across a large organization. What You’ll Learn
- 5. #SEJThinktank @scribblelive Why Visual Content is Essential to Any Marketing Organization Posts that include images produce 650% higher engagement than text only posts. Source: webdam.com Buyers are 85% more likely to buy a product after watching a video. Source: Internet Retailer
- 6. #SEJThinktank @scribblelive Lack of time Lack of resources Lack of communication GOAL: Streamline as much of your content creation as possible, and ensure that your team is on the same page. The Challenges of Creating Content on a Large Scale
- 8. #SEJThinktank @scribblelive PAIN POINT Create a content development plan. Fill in the gaps by outsourcing content development. Determine what types of content you’d like to outsource: infographics, white papers, videos, etc. Lack of Time 51% cite lack of time and bandwidth as a major hurdle. Source: CMI SOLUTION:
- 9. #SEJThinktank @scribblelive How Autodesk Saved Time and Simplified Workflow Organized many projects in one place, allowing us to work on them concurrently. Working with freelancers brought fresh ideas, but also a consistent look and feel. Streamlined workflow allowed us to keep stakeholders informed along the way.
- 10. #SEJThinktank @scribblelive PAIN POINT Freelancers act as an extension of your in-house team and brand. Think of a rubber band: a talent network expands your resources as much—or as little—as you need it to. Lack of Resources 48% report staffing restraints as their biggest barrier to content marketing. Source: Demand Metric SOLUTION:
- 11. #SEJThinktank @scribblelive How Autodesk Maximized Their Resources Worked with a team of designers, writers, and a project manager for each asset/project. Avoided messy email chains and created dependable timelines. Kept tabs on what was being worked on at all times, ensuring that work continued even when team members were traveling.
- 12. #SEJThinktank @scribblelive PAIN POINT Use a project management tool to collaborate. Ensure that everyone from campaign manager, to the writer, to the designer, is collaborating easily and efficiently. Lack of Communication 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures. Source: Salesforce SOLUTION:
- 13. #SEJThinktank @scribblelive How Autodesk Improved Team Communication The platform provided a singular place for teams to collaborate. Questions could be answered immediately, and timelines updated accordingly. Feedback is clear and deliverables that are expected from each team member are clear as well.
- 14. #SEJThinktank @scribblelive CAMPAIGN RESULTS Autodesk’s Content Collateral eBook: 3D CAD Essentials
- 15. #SEJThinktank @scribblelive CAMPAIGN RESULTS Autodesk’s Content Collateral Banner Campaign: 3D CAD Essentials
- 16. #SEJThinktank @scribblelive CAMPAIGN RESULTS Autodesk’s Content Collateral Infographic: Top 5 Barriers to 3D CAD
- 17. CAMPAIGN RESULTS Autodesk’s Content Collateral PDF: Top Reasons AutoCAD and Inventor work better together #SEJThinktank @scribblelive
- 19. FREE WHITE PAPER Content that Performs How to Optimize Content Performance in 3 Steps #SEJThinktank @scribblelive